Les Roches Rouges is one of the eight hotels of the new Beaumier Group. Inspired by the French geographer, writer and explorer Auguste Beaumier who lived in the second half of the 19th century, Hôtels D’en Haut wanted to change their name to support their expansion in Europe.
In May 2021, Les Hôtels D’en Haut became Beaumier with a new identity, new destinations and new hotels acquired. ” We wanted to rewrite our history, we decided to change the name, strengthen the philosophy of our hotels and work on new projects that could make us happy with our customers and at the same time have a positive impact on our environment. said Eric Darde, CEO of Beaumier, since 2011 when the Hôtels d’En Haut adventure began.
From the French Alps with L’Alpaga in Megève, Le Fitz Roy and Le Val Thorens in Val Thorens, Les 3 Vallées in Courchevel to the Côte d’Azur with Les Roches Rouges and now the Luberon with Le Moulin and Le Galinier in Lourmarin and Capelongue in Bonnieux, the Beaumier hotels are aimed at those looking for an escape in a unique natural setting in a casual chic atmosphere in an authentic way.
That is to say, hotels anchored in their local environment, with a casual chic lifestyle offering simple pleasures, refined architecture and authentic design. How to define a Beaumier hotel? “It is a hotel where you feel at home, where the place is calm and beautiful and where you can reconnect with the essential and with nature” Eric replied. For their hotels, Beaumier has created a collective of talents who work in synergy, sharing the same values, offering authenticity to their customers. The sculptor Guy Bareff created unique pieces in terracotta with Roches Rouges, the illustrator Hubert Poirot Bourdain drew a small character with his own identity for each hotel, the Be Poles creation studio imagined a sensitive identity.
“Our happiness is to please our guests” says Eric Darde. “For example, in our recently renovated Le Moulin hotel in Lourmarin, our guests will enjoy a friendly atmosphere living to the rhythm of the Provençal village” he added. The old 18th century oil mill has been renovated by the Marseille-based interior architecture firm Jaune. The result offers a very warm atmosphere, an ode to Provence.
Sheets on the floor of the rooms, terracotta pottery, bouquets of dried flowers, “santons”, collections of books by impressionist painters, furniture from Editions Midi and the Ombrière de Nyons in coconut fiber. exterior hung between olive trees in the courtyard of the restaurant.
At Les Roches Rouges, the modernist architecture of the 195s redesigned by Festen Architecture has become a must-see getaway in the South of France. There, three colors blue, white and ocher pay homage to the light and water of the South of France. “Our daily motto is that we like to have fun making it” Eric said. “We work with a local fisherman Olivier Bardoux who delivers fresh fish every morning then our Chef José Bailly prepares tasty Provencal cuisine”.
What’s next for Beaumier? Renovations of hotels in the Alps that will be ready for the next season and at the same time new future opportunities to open Beaumier hotels in Switzerland and Italy.