Rapha celebrates 13 decades of the Tour de France with new poster exhibition – .

Rapha celebrates 13 decades of the Tour de France with new poster exhibition – .

In the midst of a tasty summer of sporting events, one of the highlights has to be the annual Grande Boucle, otherwise known as the Tour de France. Arguably the most famous cycling race in the world, it has become something of a sporting institution since its first edition in the early 1900s.
Sportswear brand Rapha is marking this year’s edition of the event with a series of offerings at its cult clubs, including daily race screenings, raffles, a special menu and tribute rides. To mark the tour’s 13 decades, the retailer is also hosting an exhibit at its newly renovated London clubhouse in Soho.

Above: Photo © Honor Elliott. Above: Paul Smith
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Shock the Goff

Entitled 13, the show features a series of graphic posters from 13 designers and design studios ranging from famous cycling fan Paul Smith to A Practice for Everyday Life. Other contributors include Choque le Goff, BCMH, Studio Lowrie, Colophon Foundry, Soft Power, Accept & Proceed, Actual Source, Rapha Studio, Nosport, Commercial Type and Colin Doerffler.

The designers were tasked with representing a decade of racing in their own unique style, drawing inspiration from the rich history and stories hidden over the different eras of the event.

No sport
Colophon Foundry
Colin Doerffler

13 is on display at Rapha’s clubhouse in London until July 28. A limited edition of 20 prints per design will be available, priced at £ 75 each; rapha.cc


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