Netflix said it plans to build on the company’s earlier efforts around “interactivity.” Think of things like Black Mirror: Bandersnatch or the Stranger Things line of games. In doing so, the offer of titles that Netflix adds to its service will be “at no additional cost. [to users] similar to movies and series. However, the company said these games will only be available on mobile devices at this time.
“We’re also in the early stages of our expansion into games, building on our earlier efforts around interactivity (eg Black Mirror: Bandersnatch) and our Stranger Things games,” Netflix said. “We see games as another new category of content for us, similar to our expansion into original films, animation and unscripted television. The games will be included in members’ Netflix subscription at no additional cost similar to movies and series. Initially, we will focus mainly on games for mobile devices. “
Later, Netflix reiterated its enthusiasm for the movies and TV shows it currently offers and plans to offer. However, the company is now looking to diversify its portfolio after 10 years in the market.
“We are more excited than ever with our film and TV series offering and we expect a long track of increasing investment and growth in all of our existing content categories, but since we are almost a decade into our Pushed into original programming, we believe the time is right to learn more about the value our members place on games, ”the company concluded.
News of Netflix’s interest in video games was sparked after reports aired last May. The company hired former Electronic Arts and Zynga executive Mike Verdu soon after, fueling speculation on how Netflix would adapt to thrive in the games industry. Reports also suggest that the company would not charge subscribers additional fees to play games through its service.
The company is no stranger to video games and not just because of the Bandersnatch of the Stranger Things games. Netflix has created series around a plethora of gaming IP addresses and recently hosted the very first WitcherCon, which announced developing shows based on the franchise.
While Netflix is known as a streaming service with obvious competitors on platforms like Disney + and the like, the company actually finds social media sites like TikTok and live service titles like Fortnite to be the most popular. real competition. Despite this, Netflix reported that 209 million people are now subscribing to the service. The company also revealed its most watched shows during the second quarter 2021 period.