Native-owned brand of Manitoba potato chips is hitting shelves across Canada – .

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Native-owned brand of Manitoba potato chips is hitting shelves across Canada – .


An independent, native-owned, Manitoba-based potato chip brand will soon be on sale across the country.

Tomahawk Chips is the brainchild of Alfred Lea, who founded the Native Canadian Chip Corporation in 2015.

Based in Riverton, Man., Crisps have so far been sold in Manitoba, northern Ontario, California and the Amazon.

Most recently, Lea signed with Star Wholesale Ltd. of Calgary, to have its crisps shipped to stores across Canada.

He describes the development as “overwhelming”.

Read more:

Manitoba Indigenous Entrepreneur Gets International Attention

“You can’t stop, you are the trailblazer for a lot of young people and young people, (and) it’s a responsibility I take seriously,” Lea said on Saturday, as he traveled to trade shows in United States. to find even more distributors for its products.

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“We look forward to a bright future with Native Canadian Chip Corporation,” said Bruce Marlow, National Sales Manager at Star Wholesale Ltd., in a press release.

“Our initial delivery will be to Pharmasave branches in Western Canada; IGA in British Columbia; Calgary Co-operative, Rubicon Pharmacy; and Neighborly Pharmacy with stores in most Canadian provinces.

Notably, the distinctive packaging of her chips is designed by Indigenous artists, whose work Lea promotes through the sale of chips.


The packaging for Tomahawk chips is designed by Indigenous artists, whose work Lea promotes through selling chips.


Facebook / @tomahawkchips

“Artists always have a hard time no matter who they’re trying to promote their product to, and I thought if I could do something for them it would make me happy,” Lea said.

“I bought the usage rights, but they can make prints and sell them themselves and I would promote them as the bags go from store to store. “

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When not busy building her snack empire, Lea helps young people become entrepreneurs themselves at the Riverton & District Friendship Center.

“One day they will become my competition, but that’s good,” Lea said.

“We have a store there, an e-commerce type store, and we teach them how to run a business and stuff like that. I go there myself and… help them decide what they need to do so that they can launch their projects.

He also intends to start selling jerky, candy, popcorn and corn chips in the near future.

© 2021 Global News, a division of Corus Entertainment Inc.



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