Kanye West barely said a word during his album listening session on Thursday night, but the Mercurial rapper still had most of the attendees standing while clinging to every word of his new project.
West unveiled their 10th studio album, “Donda” to a large crowd at Mercedes-Benz Stadium in Atlanta. Her album is named after her mother, Donda West, who died at the age of 58 from complications from plastic surgery in 2007.
Getting the listening session off – which was streamed live on Apple Music – was an impressive feat for West, who sold the venue after announcing two days ago that his highly anticipated album would be premiered publicly. . Some of the big names who attended the event were Rick Ross, Khloe Kardashian and his ex-wife Kim Kardashian West, who showed up in a red jumpsuit with their children.
Unlike typical energetic West gigs, it came out softer. He let his music do the talking while most of the attendees listened in silence and applauded at the end of every track on his album, due for release Friday, which features gospel themes, hip-hop vibes, his Auto- voice. Tune, a track featuring his mentor friend Jay-Z and recorded speeches given by his mother.
While sporting an all-red outfit with orange shoes, West would occasionally walk, drop to his knees, and stroll across a football-sized white floor, where the city’s professional soccer and football teams play. residence.
The 22-Grammy winner revealed in an ad featuring American track star Sha’Carri Richardson during the NBA Finals on Tuesday that his album will be released on Friday. The commercial, composed and produced by West, featured “No Child Left Behind,” a song from the album.
When West first started playing “No Child Left Behind,” he dropped to one knee before lifting himself slightly into the position of a track runner like Richardson, who will miss the Tokyo Olympics after testing positive for marijuana. this month. The rapper then stood up and pointed his finger in the air as the words “he worked wonders on me” were heard over the song.
The crowd seemed surprised to hear when Jay-Z started rapping on the last song of the listening session. On social media, the song was praised for Jay-Z’s verse which included “This Might Be the Return from the Throne,” a nod to the 2011 tandem album “Watch the Throne,” which won a Grammy nomination.
Once the song was over, West walked over to the end zone, watched the crowd for a few moments, and calmly left the floor as the audience cheered collectively.
West, 44, is best known for being associated with Chicago, but he was born in Atlanta – a city in Georgia where there are no restrictions against large gatherings. He donated 5,000 tickets to faculty, staff, and students at select Atlanta HBCUs, including Clark Atlanta, Morehouse, Spelman, Morris Brown, and the Interfaith Theological Center.
West’s new project follows on from his 2019 gospel-themed album “Jesus is King,” which won a Grammy for Best Contemporary Christian Album.
Last year, West announced on Twitter – complete with a colorful cover art and tracklist – that he would be releasing his latest album. At the time, his tweets indicated that his project would be released on the same day as his rival Taylor Swift’s “Folklore” project, but his album ended up being postponed.
The two music stars have been in a tough spot since West interrupted Swift’s speech at the 2009 MTV Video Music Awards when she won the award for Best Female Video. It seems the two put their differences aside after she introduced him when he won the Video Vanguard Award at the 2015 VMAs, but a music video has been leaked. between the two about his controversial song “Famous” caused more drama.
This isn’t the first time Kanye has hosted a listening event for an upcoming album. In 2016, he released his album “The Life of Pablo” at a massive event and fashion show at Madison Square Garden in New York City. Several big names who attended the show included Kardashian West, 50 Cent, Lil Kim, Caitlyn Jenner, A $ AP Rocky and 2 Chainz.