The three-game eToro test series between the Wallabies and France ended on Saturday night, with each of the three games going through to the end.
Australia beat France 33-30 in the deciding third game, the series kicking off the Wallabies’ new home through Stan Sport, Channel Nine, 9Gem and 9Now. Coverage was conducted by the hosts Roz Kelly and Nick McArdle, and a host of former great wallabies such as David Campese, Tim Horan and Drew Mitchell.
Game 3 was played in front of a massive crowd at Suncorp Stadium and got off to a rocky start with the winger Marika Koroibete red card in controversial circumstances, reducing Australia to just 14 men for the duration of the contest. But the Wallabies held on, under the captain’s leadership Michael Hooper, and held on to push back the French resistance.
A total of 3,287,000 viewers streamed the series on all three games on Channel Nine, 9Gem and 9Now, and that does not include those who listened to the extended coverage on Stan Sport.
The average audience for the third Linear Test broadcast Saturday night on Channel Nine was 691,000 (Metro: 496,000 / Regional: 195,000), peaking at 952,000 (Metro: 656,000 / Regional: 296,000) for a captivating finale. .
For comparison, the third test achieved an average audience 10% higher on linear broadcast alone than the highest rated free rugby game of 2020. The fourth and final Bledisloe Cup Series game against the All Blacks was broadcast on Channel. 10 and had 599,000 viewers (Metro 420,000 regional 179,000).
On 9Now, the third test recorded a live BVOD audience of 35,000 (up 11% from the 2nd test), including 104,000 stream starts (up 13% from the 2nd test) and 4 million minutes live (up 11% from the 2nd test).
Brent WilliamsNine’s sports director said: “Following an incredible campaign at Wimbledon, we couldn’t have asked for a better debut with the Wallabies on both Nine and STAN Sport. A large number of Australians were drawn to the series against France and they were rewarded with incredibly exciting last minute finishes in all three matches. With more great rugby just around the corner, it’s a great time to be a fan. “
Stan Interim CEO Martin Kugeler said, “We are extremely happy to see another record-breaking Stan Sport viewership for Saturday’s deciding game, which was the best performing game of the series. This wrapped up a huge day for rugby on Stan, with our exclusive coverage of matches between the All Blacks and Fiji as well as Tonga and Samoa also being very popular. We have no doubt that these numbers will only increase with the highly anticipated Bledisloe Cup and Rugby Championship series coming to Stan Sport. “