E-commerce flourished in France and Germany before the coronavirus pandemic, and then received new impetus from the crisis. The brick and mortar retail business, on the other hand, has suffered tremendous disruption. In 2021, there will be some rebalancing.
How has the pandemic changed our forecast for total retail sales in France and Germany?
Before the pandemic, we predicted that total retail sales in France would increase by 1.4% in 2020; instead, they were down 4.6%. In Germany, the retail trade suffered much less. We originally expected retail sales growth of 1.1% in 2020, but now estimate the gain at 1.3%. This year, total retail sales are expected to rebound in France, with growth of 3.8%. In Germany, the increase will be more modest, at 0.5%.
How much will French and German consumers spend on e-commerce retail in 2021?
The two countries will reach milestones in 2021, with sales reaching $ 81.03 billion (€ 71.06 billion) in France and € 101.20 billion (€ 88.75 billion) in Germany. Annual growth rates will drop to single digits this year as some retail businesses return to physical stores.
Comment quickly will mcommerce retail Sales grow in France and Germany in 2021?
Retail e-commerce sales continue to grow faster than overall e-commerce sales. We anticipate 13.8% year-over-year growth in mobile sales in France in 2021, bringing sales to € 31.28 billion (€ 27.43 billion). In Germany, a 9.1% year-on-year increase will bring e-commerce sales to $ 42.51 billion (37.28 billion euros).
Comment big role that social commerce will play in these key European markets this year?
Buying via social platforms is not yet widespread in France and Germany. That said, we predict that nearly 23% of internet users in France will be social shoppers this year. Internet users in Germany are less engaged; less than one in five will buy through social media in 2021.
WHAT IS IN THIS REPORT? This report highlights our latest forecast for retail, e-commerce retail, mcommerce sales and digital shoppers in France and Germany. It also examines the impacts of the pandemic on e-commerce retail in 2020 and 2021.