The Walt Disney Co. said on Sunday that the superhero film generated around US $ 80 million in ticket sales in North America. Combined with US $ 78 million from international theaters and at least US $ 60 million from Disney + Premier Access rentals, Black Widow grossed over $ 215 million in its first weekend. The studio said it was the biggest domestic opening weekend since Star Wars : L’Ascension de Skywalker debuted in 2019, before the pandemic. This is a massive victory for cinema in the age of the coronavirus. In North America, the previous pandemic record holder was Universal’s F9, which debuted at US $ 70 million a few weeks ago. But unlike Black Widow, which runs on 4,100 screens, the ninth Fast Furious film was exclusively in theaters.
“It was a pretty monumental weekend for the industry,” said Paul Dergarabedian, senior media analyst at Comscore. ” Black Widow well done on big and small screens. And that actually strengthens the case for movie theaters. “
Dergarabedian noted that the vast majority of profits, US $ 158.8 million, came from theaters. About US $ 12 million also came from IMAX displays.
“Hollywood blockbusters continue to gain traction at the box office with each successive release, and this bodes very well for the many films slated for an exclusive worldwide theatrical release this fall and beyond,” said Rich Gelfond, CEO of ‘IMAX.
WATCH | Marvel’s official trailer Black Widow
The film is the first hybrid release for Marvel
Black Widow, with Scarlett Johansson, made a long trip to the theater. Originally slated for release in May 2020, the blockbuster has been delayed due to the pandemic. Disney ultimately decided to release it “day and date,” meaning it was released on more than one platform at the same time. Black Widow was released in theaters and for a $ 30 rental on its Disney + subscription streaming service. While not unprecedented for pandemic film releases, or even for Disney, which has done the same for Cruel, this is the first Marvel film to attempt the hybrid strategy. It is by far the biggest source of income to date.
It is unusual for studios to unleash the profits generated by streaming in real time. Many never do, and some publish numbers weeks after the fact.
« Black WidowThis weekend’s strong performance confirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and, as COVID concerns continue around the world, providing choice for consumers. consumers who prefer to watch at home on Disney +, ”Kareem Daniel, president of Disney Media and Entertainment Distribution, said in a statement.
The film was praised by audiences, who awarded it a CinemaScore A-minus, and critics. Black Widow Currently has an 80 percent positive rating on Rotten Tomatoes. Men made up 58 percent of the opening weekend crowd.
Healthy theaters with summer blockbusters
F9 came in second with an estimated US $ 10.8 million, bringing its national total to US $ 140.8 million in its third weekend in North America. Globally, it grossed US $ 541.8 million. Universal also occupied third and fourth places with the animated sequel The Boss Baby: family business, which added US $ 8.7 million, and the horror The purge forever, with US $ 6.7 million. A Quiet Place, Part II completed the top five with US $ 3 million.
Currently, 81% of North American theaters are open and most are operating at full capacity. Overall, this weekend’s movies grossed a total of US $ 117 million. This is the first time since the start of the pandemic that a movie weekend has exceeded US $ 100 million.
And while this holds promise for the industry as a whole, Marvel movies have always been in a category of their own. Overall, they brought in almost US $ 23 billion.
“The Marvel movies are a unique monster,” Dergarabedian said. “I don’t know if you’ll see this every time you go out. “