Black Widow broke several box office records in its first release weekend.
The long-awaited entry of the Marvel Cinematic Universe, which debuted on Friday, set new benchmarks in the era of the pandemic as it grossed over $ 215 million in total.
The feature film starring Scarlett Johansson also received an enthusiastic response on the Disney + streaming service, where it was also made available to viewers in response to the current state of the global pandemic.
Serious earnings: Black Widow broke several pandemic-era box office records and grossed $ 215 million in its first weekend release
Black Widow grossed a total of $ 80 million at the U.S. domestic box office, representing viewers who chose to watch the feature in theaters.
The film also grossed $ 78 million in international markets, as well as $ 60 million on the Disney + Premier Access service.
Prior to the Marvel Comics-based film’s release, F9 held the top spot for openings in the Age of Pandemic, as it grossed $ 70 million when it was released in June.
Disney Media and Entertainment Distribution President Kareem Daniel issued a statement via The Hollywood Reporter and said the feature film is proof that the double-release method of movie premieres is a viable option in the long term.
Holding out: The long-awaited MCU entry grossed a total of $ 80 million at the US domestic box office
Successful start: The film starring Scarlett Johansson also grossed $ 78 million in international markets and $ 60 million on the Disney + Premier Access streaming service
He said: “Black Widow’s strong performance this weekend confirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and… providing a choice for consumers who prefer to watch home. House. “
The entertainment industry figure also pointed out that many longtime MCU fans had flocked to see the new feature, which he was happy to see.
It’s amazing to see audiences enjoying Black Widow after two years without a new Marvel Studios movie, and this spectacular opening weekend shows just how excited fans were to see this beloved Avenger in her own story. “, He noticed.
Daniel concluded by noting that the team behind the feature went out of their way to produce a film that would introduce more fans to the wider media franchise.
Spread the word: Disney Media and Entertainment Distribution President Kareem Daniel said Black Widow’s dual release proves that a “flexible distribution strategy” is viable going forward; her star is pictured in 2020
Specifically, he said the producers of Black Widow “have delivered an exceptional film that continues a legacy of creative excellence as the Marvel Cinematic Universe expands and enters a new era.”
The feature film centered around the main character as she faced demons from her past following the events of 2016’s Captain America: Civil War.
In addition to the film’s 36-year-old lead actress, the film featured artists such as Florence Pugh, Rachel Weisz and David Harbor, among many others, in its cast.
The project dragged on in development for nearly two decades before work began in earnest in 2017, with director Cate Shortland hired the following year.
Long ahead: The project dragged on in development for several years before director Cate Shortland was hired in 2018; She is seen at the 2017 Sundance Film Festival
Physical production began in May 2019 and continued throughout the year before new shots were completed in October.
Black Widow was originally slated for release on May 1, 2020, although its debut was later postponed due to the start of the global pandemic.
The feature then received an extended date to May 7, 2021, which was also removed as the global COVID-19 situation worsened.
Much debate has arisen over whether or not to give the film a double release on Disney +, with many executives concerned that the film would not be profitable if made available directly to streamers.
Cause for concern: Many Marvel Studios executives were concerned that a double exit strategy for Black Widow would reduce its chances of being profitable
In March of last year, Black Widow’s release date was finally moved to July 9, and the decision was made to partially air the feature on the streaming service.
The decision was partially made due to the fact that several MCU-related projects were slated to debut in the near future, and a new postponement of the long-awaited film would likely have hampered the studio’s plans going forward.
The film received a largely positive critical reception, with many viewers citing Johansson and Pugh’s performances as highlights of the project.
Last month, Shortland expressed that she would be interested in working on another Black Widow feature film, although she did point out that her former lead actress would not be involved in the film.
Finally here: the feature film was released earlier this month and many critics praised Johansson’s performance; she is pictured at the 2020 Film Independent Spirit Awards