Alberta creates labels for foods made in the province – .

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Alberta creates labels for foods made in the province – .


EDMONTON – The provincial government has unveiled a new initiative to help support local farmers and food producers.

Devin Dreeshen, Minister of Agriculture and Forestry, introduced new government-developed product labels that farmers, food producers and processors can put on their products to help consumers notice and choose quickly items made in Alberta at farmers’ markets and grocery stores.

“Alberta is known as a place that produces safe, high quality food,” Dreeshen said in a statement. “People these days want to know where their food comes from, which will make it much easier for them to choose foods from Alberta.

“When you buy Alberta food, you are supporting another Alberta family,” he added. “It keeps money in your community and in our province.

The new “Made in Alberta, by Albertans” labels were announced Saturday at the Millarville Farmers’ Market by Dreeshen.

According to the province, sales of local food through direct-to-consumer channels, such as farmers’ markets or farm gate retail, have more than doubled since 2008 and exceeded $ 1.2 billion per year. last year.

Food and beverage processing is a growing industry in Alberta, employing approximately 28,000 workers.

Last year, food sales hit a record $ 15.5 billion, the province said in a statement.

Mikayla Janssen, acting press secretary for agriculture and forestry, told CTV News Edmonton that the province is currently consulting with local industry leaders and farmers’ markets to develop guidelines on how best distribute the labels.

The province hopes to have finalized consultations by the end of the summer. Janssen added that there are no concrete cost estimates for the program at this time.

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