Why are advertisers boycotting the new TV channel? – –

Why are advertisers boycotting the new TV channel? – –

Several brands have pulled their ads from GB News, with the upstart TV channel promising to fight the so-called cancellation culture.
Ikea, Kopparberg and Octopus Energy removed their ads from the network after its launch on Sunday.

Why have brands withdrawn their advertising?

Swedish furniture giant Ikea said it “did not knowingly” advertise on GB News.

He added, “We are investigating how this may have happened to make sure it doesn’t happen again in the future, and have suspended paid display advertising in the meantime. “

In its statement, the Kopparberg cider company also said it was unaware its ads were running on the channel and said they had been put on hold “pending further examination of its content.” .

Octopus said it would only advertise to GB News if it turned out to be “really balanced”.

The Open University has also suspended its advertising.

How did GB News react?

In response to Ikea, veteran broadcaster Andrew Neil, who runs the channel, told a story about the company’s French arm fined £ 1million and its CEO was sentenced to two years in prison with stay after spying on employees for three years.

Neil wrote: “IKEA decided to boycott GB News because of our assumed values. Here are the values ​​of IKEA – a French CEO who is a criminal sentenced to two years in prison for spying on staff. “

Piers Morgan, who was linked to GB News after leaving Good Morning Britain, also responded to Ikea and said: ‘Oh shut up, you pathetic moron signaling virtue. I am now boycotting IKEA. “

Why has GB News been criticized?

GB News was launched as a rival to news and current affairs offerings such as the BBC and Sky.

At its launch, Mr. Neil said the channel would not be “another echo chamber for the metropolitan mindset that already dominates so much of the media”.

However, the channel has been accused of broadcasting American-style partisan news programs in the UK.

The Stop Funding Hate campaign group challenged advertisers on social media.

GB News has captured a slew of high profile signings, including former Sky Sports presenter Kirsty Gallacher, former BBC presenter Simon McCoy and former ITV presenter Alastair Stewart.

In his opening monologue, former BBC political interviewer Mr Neil said the channel “would pierce the pomp of our elites in politics, business, media and academia and expose the growing promotion. of the culture of cancellation for the threat to freedom of expression and the democracy that it is ”.

GB News will broadcast seven days a week across the UK and Ireland.


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