Part of Wendy’s “Made to Crave” menu, the Spicy Black Bean Burger will be available while supplies last in three test markets: Columbus, OH, Jacksonville, FL and Pittsburgh, PA. To promote the new limited-time option, Wendy’s is offering an average French fries order and free delivery when customers order the Spicy Black Bean Burger using the Wendy’s app through July 1.
While fast food competitors including Burger King, Carl’s Jr. and White Castle, among others, have for several years offered modern meat substitutes made by plant-based brands Beyond Meat and Impossible Foods, Wendy’s has chosen to ‘take a different path.
“The demand for plant protein has exploded over the past 10 years,” a spokesperson for Wendy’s told VegNews. “As a company striving to meet our fans where they are and deliver amazing taste and flavor to them, we have identified a culinary opportunity to create plant-based protein in the unique Wendy’s way. Guided by our vision for food, Fast Food Done Right, we’ve carefully followed the plant-based trend and explored how best to present it to Wendy’s fans.
Wendy’s does it all for black beans
In mid-2015, MTV personality Steve-O asked Wendy’s to add their first veggie burger option. Later that year, Wendy’s introduced the Black Bean Burger at a number of test sites in Ohio, South Carolina, and Utah. This meatless burger featured a patty made from a mix of vegetables and grains, topped with tomato, spring mix, pepper cheese, and a Parmesan ranch sauce that was served on a seven grain bun. grilled suitable for vegans. It was possible to order this burger without animal ingredients by omitting the cheese, mayonnaise and sauce. The pancake was also prepared on a separate surface.
“Following previous testing of the Black Bean Burger, Wendy’s used the information gathered from team members and customers to innovate in sandwich construction and deliver a mouth-watering, mouth-watering bite with mind-blowing flavors,” the door said. – Wendy’s talk about the new Black Bean Spicy Burger.
Wendy’s will be monitoring the performance of the Spicy Black Bean Burger to determine its next steps. “Wendy’s will take time to assess the consumption and operational metrics of this Spicy Black Bean Burger test to ensure it meets what customers are looking for in a herbal offering,” the spokesperson said. .
Where’s the beef?
In 2019, Wendy’s CEO Todd Penegor explained that the company was closely monitoring the plant-based meat trend and aimed to capitalize on space in its own way. “It is clear that there is growth in plant protein and we believe this is a trend that will be here to stay,” Penagor said on a results conference call. “We are carefully considering the options available to us at the restaurant. We want to do it Wendy’s way. Something that is unique to Wendy’s. Our culinary team continues to explore various options. [Plant-based protein] is probably something we need to look into, and will look into the future.
Shortly after the call, Wendy’s added The Plantiful Burger to its menu in Canada. This burger featured a patty made from pea protein (the key ingredient in vegan meat patties such as the Beyond Burger) topped with lettuce, tomato, onion, pickles and ketchup, as well as mayonnaise and cheese made from dairy products. The ads for The Plantiful Burger read, “Where’s the beef? Not Here, ”a play based on Wendy’s famous 1984 slogan. This burger has since disappeared from Wendy’s menu in Canada.
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