In recent years, wine tourism, or wine tourism, has grown as travelers seek new experiences. There’s a lot to offer for wine enthusiasts, with wineries around the world offering tastings, tours, and hand-harvesting experiences.
What is wine tourism?
Viticulture, or viticulture, is a profession that dates back tens of thousands of years and due to factors such as soil, temperature and air quality, each vineyard is unique; this is what the French call “terroir”. Understanding these unique conditions is one of the benefits of wine tourism.
The marriage of wine and the tourism industry may seem like a perfect marriage, but in reality it only started to take shape in 1976 with a wine tasting in Paris, France. This event, known as the “Judgment of Paris” was set up by wine merchant Steven Spurrier with the aim of establishing French wines as superior.
The panelists blind tasted a series of red wines and chardonnays and, surprisingly, the Californian wines were ranked among the best by the judges. This has bolstered the region’s reputation and opened up opportunities for other countries in a market previously dominated by the so-called Old World countries in Europe and the Middle East.
Today, wineries around the world offer wine tastings and tours in Chile, South Africa and Australia. The global wine market was worth $ 364.25 billion in 2019 and is expected to reach $ 444.94 billion by 2027.
In 2016, the revenues of the wine tourism sector increased by 10 to 15% in three years. That same year, the United Nations World Tourism Organization hosted the first-ever World Wine Tourism Conference in Kakheti, Georgia, where wine has been produced for 8,000 years.
In the Old World, wine tourism and the wine industry are still as strong as ever, the Bordeaux region in France having experienced a 61% increase in the number of visitors between 2002 and 2016. Le Languadoc, located in the south of the France, has some of the most amazing vineyards that bring a contemporary twist to ancient craftsmanship, and visitors will love these opportunities to indulge in a bit of wine tourism.
A guide to some of the best wine tours
The Château Capitoul, respectful of the environment, is located in the wild landscape of the Massif de la Clape. 19th century castle, it got a makeover for three years.
The site has a gourmet restaurant, a brazier brewery, a dedicated tasting cellar and offers tours of the vineyard.
This estate hosts a 5km gourmet course in the heart of the Grand Site de France Salagou-Cirque de Mourèze, quality wines and food will be served at each of the six stages of a delicious experience that ends in the picturesque village of Octon.
At the foot of the City of Carcassonne, this destination hosts a wine bar and delicatessen which offers original dishes on a beautiful terrace: cheese, cold meats and vegetarian tapas.
AOP Saint-Chinian hosts musical evenings with dishes offered by local restaurateurs.
This winery has a recently reopened restaurant with an appetizing menu made from local produce. The restaurant is surrounded by a breathtaking panorama of the Pyrenees and tours in the vineyard, tours and tastings are offered.
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