Polestar is a premium electric car brand launched in 2017 as a company of Volvo Cars Group and Geely Holding. The automaker debuted with the Polestar 1, a plug-in hybrid, followed by the all-electric Polestar 2.
With a small but loyal fan base of current drivers, Polestar is now looking to grow as a global brand by implementing vehicle manufacturing and retailing in the United States. What better way to do this than with an all-electric SUV in the Polestar 3. Thomas Ingenlath, CEO of Polestar, explains:
The Polestar 3 will be built in America, for our American customers. I remember the great reaction when I first shared Polestar’s vision here in the United States and I’m proud that our first SUV is made in South Carolina. From now on, the USA is no longer an export market but a domestic market.
With the Polestar 3, the Swedish automaker will not only focus on manufacturing in the United States, but also promoting the premium brand in retail.
The Polestar 3 SUV will arrive in the United States in 2022
According to a press release from Polestar, the next Polestar 3 SUV will be produced alongside Volvo vehicles at Volvo Cars’ production facility in Ridgeville, South Carolina. According to the automaker, “Polestar’s ability to share a production site with Volvo Cars highlights the significant industrial and financial synergies it generates through its ownership structure.
This strategy will help reduce production costs but will also reduce the environmental and fiscal impact of shipping Polestar vehicles to the United States. Polestar COO Dennis Nobelius explains:
Production in the United States reduces delivery times as well as the environmental impact associated with shipping vehicles around the world. It will even have a positive impact on the price of the Polestar 3. All of this makes the brand even more competitive in the critical US sales market.
Making the Polestar 3 in the United States is one thing, but growing American awareness around the brand to create an appetite for sales will be another task ahead. To help with this American invasion, Polestar plans to open approximately 25 retail “spaces” across the country this year. These spaces will provide hands-on experience for potential customers, such as door-to-door test drives, as well as free pick-up and delivery service.
The Polestar 3 will debut with a new generation of EV architecture designed from the ground up by Volvo Cars Group. Polestar said the SUV 3 will be built around aerodynamic electric performance and will be equipped with connectivity features based on Google’s Android Automotive OS infotainment system.
Additionally, consumers can also expect high-end, safety-focused autonomous driving features on their Polestar 3. Unfortunately, no further specs have been shared yet, but are expected to be revealed at a later date. .
That said, manufacturing and shipping in the United States should help reduce some additional costs previously imposed on American consumers.
The Polestar 3 is set to begin global production in 2022. Check back with our Polestar guide for the latest news on the Swedish automaker and its move to the United States.
It’s hard to really assess how this electric SUV will be received at this point, as the leaf has yet to be lifted and the public is still uncertain where it will land in terms of price. We expect the Polestar 3 to share similarities with some of Volvo’s SUVs… you know, because Volvo designed it and will build it.
That being said, Volvo Cars promises a new EV architecture, which is exciting. By using Volvo’s facility in South Carolina, Polestar can narrow its supply chain and deliver electric SUVs to American consumers at a much lower cost, which should save people MSRP.
Critical details like range, battery size, and price haven’t surfaced yet, but Polestar appears to be taking a big turn for the US market. I foresee brand recognition as its most formidable hurdle at this point, but we’ll see if its growing presence in retail can help.
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