Stacey Dooley was reportedly secretly fired from her Glow Up hosting gig after ‘furious’ BBC bosses discovered she had broken broadcaster rules by performing in a beauty commercial.
The Strictly Come Dancing winner, 34, appeared in a campaign for hair brand Clairol in July 2020, the same month the beauty show’s second season ended, leaving her bosses at the Beeb unimpressed. .
The broadcaster has strict advertising rules, which prohibit its television talents from swapping their on-screen characters by imitating or suggesting references to BBC content.
Advertisement: The Strictly Come Dancing winner, 34, appeared in a campaign for hair brand Clairol in 2020 and was seen styling her hair (pictured) as she stood next to her makeup and dancing in a leotard
A source told The Sun: “Stacey could have made it look like she was stepping away from the show on her own accord, but in reality she was not asked to stay because the BBC was furious with Clairol.
“They’re fed up with people using their platform to go out and make private money.
“It was a sticky situation because she does other things for the BBC, but they decided she would lose her Glow Up contract. ”
The source continued that the bosses weren’t impressed that she was working with a glamorous hairstyle brand – with the ad showing her dancing in a leotard and sitting in hair and makeup with freshly colored locks – when Glow Up is a beauty show.
Presenter and judges of Glow Up. Dom Skinner, Stacey Dooley, Val Garland (left to right)
BBC policy that Stacey Dooley fell foul
References to BBC content in advertisements
15.3.40 : Advertisements or promotions involving talent must not imitate, suggest a reference or connection to or ‘convey’ BBC content, for example by reproducing editorial elements of a program, such as characters, logos, etc. titles, channel names or music or graphics with the program, or directly using or imitating sets or key locations, slogans or format points from the content.
Ads should not duplicate or “convey” the role of talent in the program. There should be no use of more than one talented BBC member of the same program in an advertisement for a non-BBC related product. It is unlikely that it would be acceptable for several talented members from different BBC programs to appear in the same advertisement.
Advertising should not bring the BBC into disrepute.
MailOnline has contacted Stacey Dooley and the BBC for further comment.
The BBC has strict rules on what ads its stars can appear in when under contract with the broadcaster, it was recently reported that Nick Knowles was facing the ‘bag of DIY SOS’ for his appearance as a builder making promoting breakfast cereals.
Stacey has presented Glow Up: Britain’s Next Make Up Star for two previous editions and she announced in October that she would be leaving as a host.
In January, Maya Jama was confirmed as a new host ready to take control of the third series.
The series sees ten aspiring makeup artists [MUAs] competing to be declared Britain’s Next Make Up Star.
Stacey tweeted, “I couldn’t be a part of Glow Up, Series 3. It was a real pleasure working alongside Dom. [Skinner] and Val [Garland]. Total number of stars.
“And of course, a real treat to meet the artists, and appreciate their creativity! It’s a show that is close to my heart, and I wish everyone involved in the upcoming concert all the love in the world. ‘ [sic]
At the time, it was believed that because Stacey had signed on to host the new show This Is MY House, she couldn’t do the first season of Glow Up.
Her new show sees four people claiming that a property is theirs, but only one is telling the truth.
A team of famous judges will work together to determine who is the honest owner and who the impostors are.
The latest claims also come after Nick Knowles allegedly upset business leaders after playing a jobbing builder in a new Shreddies commercial.
The ad would violate the broadcaster’s strict advertising rules, which prohibit TV talent from swapping their onscreen characters.
Claims: Stacey Dooley was reportedly secretly fired from her Glow Up hosting gig after BBC bosses remained ‘furious’ about her in a beauty ad (seen at the BAFTA Awards in June)
Out: Stacey announced she is leaving Glow Up in October 2020 after leading the series for two previous races
Industry icons: Val Garland and Dominic Skinner return to help discover the next UK makeup star (pictured with Stacey last year)
Replacement: Maya Jama is the new host of BBC Three’s Glow Up: Britain’s Next Makeup Star
But fans of the presenter, who has been the face of DIY SOS for 22 years and who has already raised up to £ 300,000 in a year thanks to his work at the BBC, took to social media last month to defend the star.
Some even called the BBC “inconsistent” for denouncing Knowles while allowing match-of-the-day host Gary Lineker to continue advertising Walkers crisps.
In a crucial Zoom meeting in April, BBC bosses reportedly told Nick he should either withdraw the ad or quit the show that helped launch his career.
MailOnline understands that the issue was the similarity between Knowles’ character in the commercial and his role as the DIY SOS presenter – and whether that breaks a rule that prohibits stars from performing their roles on the BBC in commercials.
Furore: The claims come after Nick Knowles allegedly upset business leaders after playing a jobbing builder in a new Shreddies commercial (pictured with the DIY SOS team in 2008)
Broadcaster rules state that any promotion involving on-screen talent must not “imitate, suggest a referral or connection or” pass off BBC content. ”
In the commercial, Nick plays the role of a builder who pours a bowl of cereal into his hat, while calling himself “Nick, do it, Knowles.”
Meanwhile, a source told The Sun, “Nick is in absolute turmoil about the whole situation because he loves the Beeb.
Reaction: Some Nick fans have taken to Twitter to defend the star, with some even calling the BBC “inconsistent” with his policies
“Although Nick is technically a free agent, he appears to have used his connection to DIY SOS in the ad which the BBC sees totally out of order. “
The source added that Knowles had been given an ultimatum and that his future on DIY SOS may already be out of his hands.
In a joint statement from the BBC and the presenter shared last month, MailOnline said: “The BBC and Nick both want to solve this problem and are working together to find a solution”.
Star: Nick has been the face of DIY SOS for 22 years (show photo in 2015)