Sickened Brewdog contest winner called out watchdogs after £ 15,000 ‘solid gold box’ was just gold plated – .

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Sickened Brewdog contest winner called out watchdogs after £ 15,000 ‘solid gold box’ was just gold plated – .


A SICKENED contest winner called out watchdogs after a BrewDog “solid gold box” award turned out to be simply gold plated.
Adam Dean, 30, alerted the Advertising Standards Agency after discovering that the special Punk IPA box he collected in a raffle was worth a fraction of its supposed value of £ 15,000.

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Adam Dean, 30, alerted the Advertising Standards Agency

ASA is looking into the claim – a day after we shared how winner Mark Craig, 32, was gutted by the true value of the Aberdeenshire-based brewing company prize.

Sales Manager Adam said, “I’m just totally disappointed and want this fixed. I legally entered a contest to win a solid gold box, but I don’t have it. I asked for shares to hit £ 15,000 and BrewDog basically said no so I called the ASA.

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The “solid gold can” was found to be gold plated

Adam, of Shrewsbury, Shropshire, said the ASA had requested all the emails it had received from the company and told it earlier this month that it would “assess my concerns”.

He added: “It’s annoying that I lost so much of the money I was promised. Still would have been a cool price if they hadn’t sold it badly.

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An ASA spokesperson confirmed: “We have received a complaint.

“We are in the process of assessing the complaint to determine if we need to take action.

No investigation has been opened at this stage. We recounted yesterday, left, how Mark was one of ten lucky punters in the competition. Mark, from Lisburn, Northern Ireland, had hoped to whip him to finance his marriage.

BrewDog said earlier that he apologized to Mark for ‘the misuse of the wording’ solid gold ‘, but stood by his £ 15,000 valuation.

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