Rupert Murdoch considers partnership with BT Sport – .

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Rupert Murdoch considers partnership with BT Sport – .


Discussions with News UK are still in their infancy and may not result in a deal, sources said. Mr Murdoch, who turned 90 in March, faces opposition from Dazn, an international sports streaming company funded by billionaire Sir Leonard Blavatnik.

Sources close to the talks have suggested that Dazn, which has already sealed a comparable sports broadcasting partnership with Telecom Italia, has so far shown the greatest desire to secure a deal quickly.

BT, which is looking to recast its involvement in sports broadcasting under the leadership of consumer general manager Marc Allera, is said to be open to more detailed discussions with Dazn’s rivals. These include ITV, which has not opted out of the process, and the owner of the Eurosport Discovery channel.

Mr Murdoch has entered the fray as News UK seeks new sources of growth and influence beyond its former stronghold of newspaper publishing.

This month it was revealed that he was forced to write down the book value of the sun, whose financial success once fueled its push to the United States, Zero.

The move helped push the tabloid’s loss for last year beyond £ 200million as it was also grappling with a pandemic sales crisis, the lingering cost of the phone hacking scandal and the dominance of Google and Facebook in the online advertising market. the Soleil proved unable to build a digital subscription business.

While Mr Murdoch’s talks with BT, a former enemy when he was a majority shareholder of Sky, will come as a surprise to some in the media industry, a partnership could build on News UK’s existing broadcast business. He is already a major sports broadcaster as the owner of TalkSport radio station, part of the Wireless group, which he acquired four years ago for £ 220million.

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