Ronaldo’s snub cost Coca-Cola $ 4 billion and Twitter finds it hilarious – Commentary – –

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Ronaldo’s snub cost Coca-Cola $ 4 billion and Twitter finds it hilarious – Commentary – –


Five-time Ballon d’Or footballer Cristiano Ronaldo prioritizes health over junk food, that’s clear. He also advocated the same for others – understandable as well. However, we have all recently learned that having your product slipping past the cameras could result in a $ 4 billion devaluation of your business.
Ronaldo noticed two bottles of Coca-Cola lying in front of him on a table during a press conference ahead of Portugal’s match against Hungary in the UEFA European Football Championship. Coca-Cola is a sponsor of the competition and the bottles were placed for publicity but Ronaldo did not have it. He moved the bottles aside and waved his water bottle towards the camera, saying, ” The water! – Portuguese for water – urging fans to choose water over soda. “Coca-Cola,” he said, rolling his eyes.

Video clips of the incident went viral on social media.


His snub had a huge impact on the brand.

The Coca-Cola share price rose from $ 56.1 to $ 55.22 almost immediately after Ronaldo’s move, resulting in a 1.6% drop. The brand’s market valuation fell from $ 242 billion to $ 238 billion, a loss of $ 4 billion.

The fall was so steep and immediate that people compared it to the ups and downs of the Bitcoin market. Fans of formal finance have criticized the cryptocurrency for being volatile and facing drastic changes based on tweets. A tweet from Tesla founder Elon Musk led to a recent Bitcoin crash and has become a punchline on the internet.

Or maybe Ronaldo was the one who had the last laugh.

Whether he’s laughing or not, there are people out there who are ready to laugh with him.

They called him, the most followed person on Instagram with 299 million followers, a true influencer.

How did Coca-Cola take it? Well, this user seems to have an idea.

Or we could learn directly from Coca-Cola, which released a statement Tuesday after the fall. The brand’s press release specifies that “everyone has the right to their own drink preferences” with different “tastes and needs”. A championship spokesperson said: “The players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, when they arrive at our press conferences. “

Ronaldo went on to score two goals in the game, with his side winning 3-0 at the end of the 90 minutes. The Juventus forward, considered one of the greatest of all time, set a new record with these goals. He is now the competition’s all-time top scorer with 11 goals, appearing in his fifth European Championship record and surpassing Frenchman Michel Platini’s record of nine goals.

Following Ronaldo’s situation, Manchester United and France footballer Paul Pogba also repeated the gesture. As a practicing Muslim, he refrains from condoning alcoholic beverages, and in accordance with this value, he withdrew a Heineken bottle placed in front of him at a press conference.

We all already know that other brands are shaking wondering if they will be next.

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