Earlier in the week, Sony was expecting $ 8-10 million, but the sequel could very well do the trick for teens at 3,300. As for the Thursday night comps at Peter Rabbit 2, this is an apples to oranges comparison due to pre-pandemic numbers, however, both Sony Emoji Movie et Fox/DreamWorks Animation Trolls posted $ 900,000 on Thursday nights and hit $ 24.5 million and $ 46.5 million on opening weekends, respectively. Peter Rabbit 2 has a 70% fresh score on Rotten Tomatoes.
‘Peter Rabbit’ joins the United Nations in a global campaign to mobilize food heroes
Peter Rabbit 2 shares the marquee with the Lin-Manuel Miranda musical directed by Warner Bros. Jon M. Chu In the heights which is expected to outperform with a 3 day run well north of over $ 20 million, capturing a Hispanic audience. The photo made its world premiere at the opening of the Tribeca Film Festival on Wednesday night. In a Fandango poll, 96% of moviegoers surveyed said that In the heights is their first film they see during the pandemic. The film is also available on HBO Max.
In the heights held previews last night which started at 7pm. Warner Bros. will integrate these ticket sales into the Friday issue. The musical is reserved in 3,400 locations and will be broadcast in Imax, PLF and drive-ins. Exhibitor projections have been brilliant, and many in the industry are expecting over-indexing and a box office victory for diversity, much like Chu’s. Crazy Rich Asians which beat its opening projection of $ 30 million over 5 days with $ 35.2 million. In the heights is 97% certified fresh on Rotten Tomatoes.
The first installment of Peter Rabbit opened to $ 25 million domestic and went on to make $ 115.2 million domestic, WW $ 351.2 million. While Sony has sold some of its films to Netflix (under license from global rights, if you will), the Culver City batch has kept Peter Rabbit 2, because they knew they could make dough with it. Already, the sequel has cashed in over $ 46 million offshore, after a phased launch outside Australia in late March (before Victoria was shut down), and is heading to China this weekend.
Also effective today, Paramount’s A Quiet Place, Part II will become the first film during the pandemic to go through $ 100 million domestic – an important step. The John Krasinski-led sequel reached the milestone of the century in 14 days, becoming the fastest title to do so during the pandemic. We’re still waiting for Warner Bros / Legendary’s Godzilla vs. Kong cross $ 100 million; the latest figure recorded by the studio was last weekend’s running total of $ 99.1 million. A quiet place 2 made $ 2 million yesterday at 3,744 locations; the cumulative total of the suite is $ 97.3 million. I hear A quiet place 2 et New Line/HBO Max’s Conjuring: The devil made me do it were in the heat of the moment last night, with the first ahead of the trio.