Now Mazda is banking on electric vehicles – .

Now Mazda is banking on electric vehicles – .

Illustration de l'article intitulé Now Mazda Is Going Big On Electrified Cars, Too

photo: Mazda

Mazda is going electric, Volkswagen already is and marijuana. All this and more in The morning shift by June 17, 2021.

First gear: Mazda announces it will have 13 electrified cars by 2030

Mazda try to get premium. Mazda has the internal combustion engines of the holy grail. Mazda also goes electric, despite being a relatively small automaker with limited resources (as anyone in charge of public relations at Mazda will remind you). Mazda has understandably been reluctant to go into electric vehicles, although it appears that, with the help of Toyota, Mazda is now embarking on electric vehicles.

From Reuters:

Mazda will introduce 13 electrified cars by around 2025, including fully electric, plug-in hybrid and hybrid models, the automaker said in A declaration Thursday, and it aims to electrify all vehicles by 2030.

Deployment of three hybrids, five plug-in hybrids and three fully electric vehicles will begin next year, with a primary focus on the markets of Europe, Japan, the United States, China and ASEAN, a stated the company in the press release.

Models will use Mazda’s Skyactiv multi-solution evolutionary architecture, and Toyota’s hybrid system will be integrated into some.


Mazda also announced that it will develop an evolutionary platform specifically for electric vehicles and planned for several models between 2025 and 2030.

The automaker will carry out the development of electric vehicles independently, while using core technologies jointly created by Mazda, Toyota and Japanese supplier Denso, senior managing director Ichiro Hirose told reporters on Thursday.

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I would call it an inconsistent panic except that Mazda’s overall strategy has been inconsistent for a while now, with a desire to join the Lexuses and Acuras of the world but also a desire to remain the brand of cheap roadsters. It’s not a hit on Mazda, mind you. I only wish it good.

2nd gear: regulation on autonomous vehicles not lifted

Automakers would like to be able to deploy autonomous vehicles, or supposedly autonomous vehicles with as little government regulation as possible, because regulation is such a headache. The latest effort to lift some of this regulation has stalled in Congress.

From Reuters:

The U.S. Senate Commerce Committee again on Wednesday rejected attempts to lift regulations to allow the deployment of thousands of autonomous vehicles as labor groups and lawyers campaign against the legislative proposal.

The committee rejected Republican Senator John Thune’s offer to tie autonomous vehicle lifting measures to a $ 78 billion surface transportation bill after seeking last month at the attach in May to a bill on Chinese technology policy.

Thune proposed granting the United States’ National Highway Traffic Safety Administration (NHTSA) the power to grant exemptions for tens of thousands of autonomous vehicles by manufacturer to written safety standards with human drivers in mind.

The surface bill, which would increase funding for Amtrak and other transportation needs, was approved by the committee on a 25: 3 vote.

Regulations are one of the few things outside of regular market forces that automakers actually respond to, which is the main reason they resist them.

3rd gear: car sales in Europe are on the rise, but still not at pre-pandemic levels

This appears to be due to the fact that restrictions are still in place across much of the continent and the global chip shortage. This contrasts with the United States, where automakers cannot make cars fast enough and the used market turned into bananas.

From Bloomberg:

New car registrations jumped 74% in May, the Association of European Automobile Manufacturers said on Thursday, helped by an easy comparison to a time when showrooms were closed across the region. While restrictions were still in place in some markets last month, including France, other countries struggled even as the rules were relaxed. Compared to May 2019, sales in Europe fell by 25%.

“Underlying demand generally remains weak,” researcher LMC Automotive said in a report earlier this week. Western Europe has shown “irrelevant improvement” while the United States has shown “remarkable strength”.


In France, where dealers remained under partial foreclosure until May 19, sales were up 46% from a year ago but down 27% from May 2019. The easing of rules could bode well for the coming months, Joe Spak, analyst at RBC Capital Markets, wrote in a report earlier this month.

4th gear: Volkswagen says Joe Biden changed the math of electric vehicles

Volkswagen has the ID.4 here, of course, a car that is expensive but solid but also maybe not good enough. VW is now making more noise about electrics in the US, although in my mind the only real EV Volkswagen can produce is a cheap vehicle, in the same way the Bug was a game-changer there. decades ago.

From Bloomberg:

The US administration has created a new proposition for electric vehicles in the market, VW brand development chief Thomas Ulbrich told reporters in Munich.

VW is making plans “to realign itself to this in a massive way,” Ulbrich said. A final decision is set for later this year during the automaker’s annual investment review, and the updated strategy for American electric cars is currently “under development,” he said.


The ID.4 is spearheading the global rollout of VW-branded electric cars after last year’s bumpy introduction of the ID.3 sedan, which primarily targets European customers. VW will add the ID.5 crossover later this year and the seven-seater ID.6 in China in the fall. Plans for a sub-compact EV smaller than the ID.3 priced at less than $ 25,000 have been pushed back two years until 2025.

Andreas Krueger, head of electric mobility at VW, said the brand plans to manufacture a mid-size station wagon codenamed AeroB in 2024 to further expand its range. The architecture of VW’s electric cars for consumer vehicles will be improved for battery runs of up to 700 kilometers (453 miles) and faster charging, he said. These improvements will include so-called two-way charging, allowing the vehicle’s battery to serve as energy storage and feed energy back into the grid.

Volkswagen, please make an ID.2 or even ID.1 and bring it to the United States. You can take my money.

5th gear: crashes occur in states with legal weed

Wait for the chill madness, as crashes only increase slightly and there doesn’t seem to be an increase just because of the marijuana.

From Automotive News:

Studies by the Insurance Institute for Highway Safety and the affiliated Highway Loss Data Institute have shown increased accident rates with the legalization of recreational marijuana and retail sales in California, Colorado, USA. Nevada, Oregon and Washington, the organizations said in a statement.

A separate IIHS study of injured drivers who visited three emergency rooms in California, Colorado and Oregon showed no increased crash risk associated with marijuana, except when it is associated with alcohol. This finding is consistent with a 2015 NHTSA study.


The impacts of legalization and retail sales in California, Colorado, Nevada, Oregon and Washington have resulted in a 6% increase in injury rates and a 4% increase in fatality rates per compared to other western states where marijuana was illegal at the time of the study.

Drunk driving is bad, and drunk driving is worse. Don’t drink and drive.

Rev: JO


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