The £ 10million voucher scheme will be launched by the National Lottery this fall to encourage people to travel to the UK after the peak summer season.
Players will have the opportunity to claim vouchers for tourist attractions in the UK between September this year and March 2022.
The rail pass will launch later this year and will be based on the BritRail pass, which is sold to international tourists and offers them flexible travel across the country, as well as discounted entry to attractions.
Other developments include:
• The government will examine how tourism data collected at the border can support the sector.
• Creation of a tourism data center to track travel trends such as outdoor tourism or sustainable experiences
• A sustainable tourism plan to be completed later this year, seeking ways to reduce the impact of tourism on the environment while balancing this with the economic benefits of the sector.
• A consultation on the introduction of a tourist accommodation registration program in England
The tourism sector has been one of the hardest hit during the coronavirus pandemic, with people in the UK on stay-at-home orders for much of the past 18 months.
Even now, with people able to travel across the UK, uncertainty over whether the restrictions could be reimposed and the much lower number of overseas tourists have meant that the sector’s recovery is slow. .
Tourism, hospitality and leisure businesses have received more than £ 25 billion in grants, loans and tax breaks, the government said.
But there are plenty of events planned for next year that could give the industry a boost – the Queen’s Platinum Jubilee which will include an additional public holiday, the UK 2022 Festival and the Commonwealth Games in Birmingham.
Tourism Minister Nigel Huddleston MP said: “Our successful tourism sector is one of our country’s greatest assets, making a huge contribution to our economy and creating jobs in all communities.
‘This is why we have provided him with £ 25bn in support so far during the COVID-19 pandemic.
“The tourism stimulus package is our plan for how the sector can better rebuild itself after the pandemic, even faster than forecast.
“It has been a difficult year for the tourism sector, especially for our cities, but I know they are ready to welcome visitors again and I encourage everyone to rediscover the fantastic tourism offer in the UK . “
Visit Britain chairman Lord Patrick McLoughlin hailed the plan, saying: ‘Tourism is a vital industry, a driver of innovation, creativity and employment, injecting liquidity into the economy with a track record of growth. and upgrading, supporting local economies in all areas. of the United Kingdom and strengthen our place on the world stage.
“By working together to stimulate demand and rebuild visitor spending as quickly as possible, we can emerge from the pandemic and also envision a brighter future by building a more resilient, sustainable, inclusive and innovative industry. ”