major cruise brands present new liveries – cruise industry news – –

major cruise brands present new liveries – cruise industry news – –

Cruise lines are adopting new hulls and ship liveries in an effort to stand out, as noted by Carnival Cruise Line and Royal Caribbean International, both of which are adopting new paint schemes on their ships.

Carnival Cruise Line

This year, Carnival Cruise Line became the latest brand to introduce a new livery. In May, the company announced that the new hull design for the new Mardi Gras will become a feature of the entire fleet as the company prepares to celebrate its 50th anniversary in 2022.

The livery is highlighted by a majestic navy blue hull, inspired by officers’ uniforms, as well as crisp red and white accents running the length of the ship.

After Mardi Gras, the Carnival Magic (pictured above) was the first ship to receive the new colors during a dry dock in Marseille.

Royal Caribbean International

Royal Caribbean International updated their livery in 2020, adding a bigger name on the hull of the new Odyssey of the Seas. Exceptionally large, the ship’s name spans 87.4 meters on either side of the ship.

This is Royal Caribbean’s second new look in the past decade.

The Quantum of the Seas, launched in 2014, launched a new color model for the company, with a light blue hull.

The color scheme was then added on select ships, including the recently ‘boosted’ Freedom of the Seas.

Celebrity cruises

As part of the Celebrity Revolution program, Celebrity Cruises is adding a new livery to its fleet. While undergoing upgrades, the company’s existing ships also receive the color scheme of the new Edge-cClass ships which have a dark blue hull.

The livery has been added to seven of the 11 Celebrity ships.

Princess royal

Princess Cruises

Princess Cruises introduced a new livery in 2016, adding a giant version of its ‘sea witch’ logo to the hull of the Royal Princess built in 2013.

The new look, which also includes the repositioning of the ship’s name, was later added to other ships and is now present across the fleet.

New look of the Costa ship

Costa Cruises

In 2018, Costa C became another brand of Carnival Corporation to introduce a revised livery. The subtle change saw the name of the ships painted on the bow with a new specially designed font in larger type, as well as the addition of a stylized Italian flag.

The livery was created to mark the 70th anniversary of the Italian brand and has since been added to the entire fleet.

The P&O Azura

P&O United Kingdom

With the introduction of the Britannia built in 2015, P&O Cruises also introduced a new paint scheme for its fleet.

The brand’s traditional funnels have been repainted in blue, with the addition of P & O’s rising sun logo. As part of the new livery, the fleet’s hulls saw a stylized British flag added.

The Pacific encounter

P&O Australie

In 2016, P&O Australia announced the addition of a stylized Southern Cross to the hull of its latest ship, the Pacific Explorer. With a new color and new logo on the funnel, the image of the five-star constellation has become P & O’s new livery.

More recently, the look was added to the Pacific Encounter, the newest ship in the fleet.

The Silver Moon

Silversea Cruises

Silversea is introducing a new hull color to its fleet with an ornate light gray on the hulls of some ships.

Three ships currently sport the updated color scheme, including the new Silver Origin.

Under construction in Italy, the new Silver Dawn also features the new gray hull.

Marella Discovery 2

Marella Cruises

To mark the addition of the former Splendor of the Seas to its fleet, TUI-owned Marella Cruises introduced a new livery in 2016.

Then called Thomson Cruises, the brand created a new “wave design”, in line with TUI’s planes.

According to Marella, the new brand image was aimed at maintaining consistency across all markets and is now present across the entire cruise fleet.


Fred. Olsen Cruise Line

In 2015, Fred. Olsen has launched a new look on its fleet. The new color scheme and new livery represented the change in its product’s stance in the high-end market, the company said at the time.

The gray hull is a return to Fred. Olsen’s legacy, when the first Black Watch and Black Prince were released in the 1930s, according to the company. The use of the “Cartier” red line refers to the company’s “Red Carpet” level of service for each customer.


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