The Reds, an English football institution whose roots and traditions run in the veins of the red half of Merseyside, are now the most popular club in the UK, according to a data survey which gathered media data social, Google trends and search terms for clubs, players and officers.
The data, compiled for William Hill’s True Colors of Football project, showed Liverpool topped Manchester United in those parts of the UK, placing them at the top of the tree nationally in popularity, with the Reds being able to build on their success on the pitch in 2019 and 2020, where they won both the Champions League and the Premier League, the latter their first English league title in 30 years.
The 2020/21 season failed to reach the dizzying heights of the previous two and was a relative struggle for an injury-exhausted Liverpool side, but even so they managed to clinch a third place on last day of the season and secure Champions League qualification for next season, which had seemed a long way to go at the end of January.
In terms of silverware success, Liverpool are still in the lead with 43 to 42 for Manchester United, with the Premier League title pulling the Reds away from their rivals.
Football is a global game and Liverpool is a club with global appeal.
And their appeal makes them the second most popular Premier League club, behind United, topping the list in 87 countries compared to the Red Devils, number one in 93 of the 250 countries recognized by the International Organization for Standardization.
Together, the two capture the lion’s share of global appeal, leading the rankings in 72% of the 250 countries. For the context, the combined influence of Chelsea (19), Manchester City (nine), Arsenal (eight) and Spurs (one) brings together only 42.52% of Liverpool’s geographical victories on the international scene.
Liverpool, which has 94.5 million social media subscribers, dominates the northernmost region of the African continent, claiming four of the seven countries, while West Africa appears to be a stronghold of Chelsea. But it is Manchester United who enjoys the freedom of the south of the continent, dominating parts of the territory of the Tanzanian capital Dodoma in Cape Town in South Africa.
The Riyad Mahrez effect helps Manchester City to be Algeria’s most popular club by far, with Son Heung-min having a similar impact helping Tottenham Hotspur overtake Manchester United to become its South Korea’s most popular foreign club native.
Liverpool Red covers much of Europe, including the UK, the Middle East, and Russia’s 17.13 million km² of landmass. Many South Asian countries spend their time following United.
United are the dominant club in important trading territories such as China and India and Liverpool will look to gain ground among these nations in the coming seasons which will be closely linked to success on the pitch.
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Six different Premier League clubs are represented in South America, with Mexico and Brazil the most compelled to follow Jurgen Klopp’s side, while Premier League lone Mexican Raúl Jiménez elevates Wolverhampton Wanderers to second place in that particular country.
The capture of Colombian superstar James Rodriguez sees Everton as the biggest British club in the South American nation, while Miguel Almirón makes sure Newcastle enjoys a lot of Paraguayan affection and Argentinian Marcelo Bielsa helps Leeds United to take the top spot in his homeland, with his success with the Whites reflected in the increased research and commitment in Argentina to what the Yorkshire club are doing.
Fans in the Nordic region of Europe, Denmark, Sweden, Finland and Iceland are all very supportive of Liverpool except for connection Ole Gunnar Solskjaer who helps United take the first place in Norway.
Liverpool’s online popularity around the world through search traffic saw a steady increase from 2009 to 2017, but a number of key events helped spark huge spikes of interest which saw their popularity increase dramatically. online.
Major spikes in global traffic have come thanks to the signing of Virgil van Dijk, record-breaking achievements of Mohamed Salah in 2018 and the 2019 Champions League success against Tottenham Hotspur in Madrid.