How media consumption has evolved throughout COVID-19 – .

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How media consumption has evolved throughout COVID-19 – .


In the modern digital world, the reach of social media is synonymous with power.

People with the most followers on Twitter, for example, have a massive platform to deliver their posts, while those with a large number of engaged followers on Instagram are a dream sponsor partner of a. advertiser.

Social media can also be a power equalizer. It is true that many celebrities have large subscribers across all platforms, but social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into real star power and influence.

Who has the greatest reach in the entire social media universe? Instead of looking for who has the most followers on Instagram, Twitter, or other networks, we’ve ranked the most followed personalities across all major platforms combined.

Who has the most followers on social networks?

We analyzed hundreds of the most followed accounts across multiple platforms to narrow down the top influencers on social media in April 2021.

Sources include trackers of most followers on Twitter, Instagram, Facebook, YouTube, Twitch, and TikTok, verified directly on the site and with the Socialblade social media tracker.

The results? A list of the top 50 social media influencers made up of athletes, musicians, politicians and other personalities.

Rang Last name Category Total number of subscribers The largest platform
#1 Cristiano Ronaldo Sports 517M Instagram
#2 Justin Bieber Music 455M Instagram
#3 Ariana Grande Music 429M Instagram
#4 Selena Gomez Music 425M Instagram
#5 Taylor Swift Music 361M Instagram
#6 Dwayne Johnson Cinema and television 342M Instagram
#7 Katy Perry Music 338M Instagram
#8 Kylie Jenner Other 333M Instagram
#9 Rihanna Music 332M Twitter
#dix Kim Kardashian Other 319M Instagram
#11 Lionel Messi Sports 298M Instagram
#12 Neymar Sports 283M Instagram
#13 Shakira Music 282M Facebook
#14 Jennifer Lopez Music 277M Instagram
#15 Beyoncé Music 267M Instagram
#16 Ellen Degeneres Cinema and television 260M Instagram
#17 Miley Cyrus Music 235M Instagram
#18 Nicki Minaj Music 232M Instagram
#19 Barack Obama Politics 221M Twitter
#20 Will Smith Cinema and television 217M Facebook
#21 Kendall Jenner Other 212M Instagram
#22 Demi Lovato Music 211M Instagram
#23 Lady Gaga Music 210M Twitter
#24 Kevin Hart Cinema and television 201M Instagram
#25 Virat Kohli Sports 195 millions Instagram
#26 Eminem Music 194M Facebook
#27 Duck Music 192M Instagram
#28 Khloe kardashian Other 191M Instagram
#29 Bruno Mars Music 191M Facebook
#30 Chris Brown Music 187M Instagram
#31 vin Diesel Cinema and television 177M Facebook
#32 Narendra Modi Politics 175M Twitter
#33 Justin Timberlake Music 175M Twitter
#34 Billie Eilish Music 171M Instagram
#35 Charli D’Amelio Other 169M TIC Tac
#36 Kourtney Kardashian Other 165M Instagram
#37 Cardi B Music 160M Instagram
#38 James Lebron Sports 157M Instagram
#39 Adele Music 156M Facebook
#40 Priyanka Chopra Cinema and television 144M Instagram
#41 German Garmendia Games 143M Youtube
#42 Wiz Khalifa Music 142M Facebook
#43 Felix “PewDiePie” Kjellberg Games 141M Youtube
#44 Akshay Kumar Cinema and television 140M Instagram
#45 Snoop Dogg Music 138M Instagram
#46 Deepika Padukone Cinema and television 138M Instagram
#47 Britney Spears Music 137M Twitter
#48 Shawn Mendès Music 136M Instagram
#49 Whindersson Nunes Batista Other 135M Instagram
#50 Salman Khan Cinema and television 134M Facebook

Not surprisingly, celebrities reign supreme on social media. In April 2021, football superstar Cristiano Ronaldo was the most followed person on social media with over 500 millions total followers.

But there are other highlights, such as the global reach of music. With large and diverse fanbases, the artists represent half of the first 50 more following on social networks.

The power of Instagram, which was the biggest platform for 67% of the first 50 social media influencers. This includes celebrities that are hard to categorize like the Kardashians and Jenners, who have turned reality TV and social media fame into business and media empires.

Download the Generational Power Report (.pdf)

Most followers on Twitter, TikTok and YouTube

However, it’s not just celebrities who dominate social media.

Some of the personalities who started on a social media platform and developed many followers include Charli D’Amelio, the most followed star of TikTok and YouTubers Germán Garmendia, Felix “PewDiePie” Kjellberg and Whindersson Nunes Batista .

Politicians were also prominent influencers. Former US President Barack Obama has the most followers on Twitter, and Indian Prime Minister Narendra Modi has more than 175 million subscribers through social media.

Former US President Donald Trump was also said to be on the list with more than 140 million followers on social media before being banned from multiple platforms on January 8, 2021.

A generational look at the influence of social media

While older generations have had to adapt to social media platforms, younger generations have grown up alongside them. As a measure of cultural significance, this gives Gen X, Gen Y, and Gen Z a rare head start over the older generations.

Millennials, in particular, are taking the lion’s share of the top 50 spots:

Generation # of influencers in the generation Top influencer in generation
Generation Z 4 Kylie Jenner
Millennium 33 Cristiano Ronaldo
Generation X dix Dwayne The Rock Johnson
baby-boomers 3 Ellen Degeneres

The average age of the top 50 influencers was just over 37.

In our Generational Power Index (GPI), which measures the share of electricity generations held across various categories, digital platforms were a key area where Millennials drew their power and influence. Overall, Baby Boomers – and to a lesser extent Generation X – are still running the show in most areas of society today.

Social media influence, going forward

As most fans and advertisers know, not all social media accounts and their followers are homogeneous.

Many influencers with a relatively low number of followers have more consistent engagement and are often able to charge high advertising costs as a result.

Conversely, most social media platforms rely on a serious glut of fake accounts or bots that inflate the number of subscribers, affecting everything from celebrities and politicians to personalities and businesses.

Either way, social media has become a basic platform (or tribune) for cultural influencers today. Billions of people are turning to social media for information, engagement, recommendations and entertainment, and new platforms are always on the rise.

Editor’s Note: An earlier version of the data used for this story incorrectly counted Facebook likes instead of followers for certain personalities. The content has since been corrected and updated.

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