French artist Fred Forest hopes to break record for an NFT sale, the Cartier Foundation announced Thursday, putting up a digital artwork for $ 1 more than the $ 69.3 million set by rival Beeple .
Forest, the 88-year-old multimedia art pioneer, is putting “NFT-Archeology” on sale via the OpenSea platform next week.
This is a slightly modified version of his own “Network-Parcel”, which was the first web-only artwork to be auctioned in 1996.
This work was lost when the buyer went bankrupt and his computer was seized and destroyed, but Forest had kept a copy on his hard drive.
Forest will not accept any lower-than-asking offer as it seeks to topple American artist Beeple, real name Mike Winkelmann, who won the shattering market price of $ 69.3 million for his digital collage ” Everydays: The First 5,000 Days ”via a Christie’s auction in March.
This sum was the third highest by a living artist in history and marked the definitive arrival of digital art, to the dismay of many in the traditional art world who struggled to see the value of the new shape.
“The challenge for me is to dethrone Beeple,” Forest told AFP.
But he said there was a larger point to be made.
“In the art market, it’s not the artists who see the biggest dividends, it’s the intermediaries. The Covid crisis and the development of digital technology will shake up the art world. Artists must become stakeholders and stop being manipulated. “
“NFTs,” or “non-fungible tokens,” allow artists to monetize digital art by giving bragging buyers the ultimate ownership right, even though the work can be reproduced endlessly online.
“NFT-Archéologie” will be broadcast Tuesday on the Instagram of the Cartier Foundation for Contemporary Art, based in Paris.
The successful bidder will receive a painting that preceded the digital work, as well as a letter of authentication.
Forest, co-founder of two key art movements, the “Sociological Art Collective” of the 1970s and “Aesthetics of Communication” in the 1980s, said part of the proceeds will go to a project that provides legal and legal services. techniques to artists.
© 2021 AFP