France’s Amazon TV package could bring financial gains to Burnley, Manchester United and Liverpool – .

France’s Amazon TV package could bring financial gains to Burnley, Manchester United and Liverpool – .

Burnley and their division rivals received the good news last month that Premier League chiefs had ‘unanimously agreed’ to an extension of the existing terms of their current broadcast deal.
The £ 4.5bn deal that the clubs had shared from its conclusion in 2019 until 2022, and then a new three-year cycle will automatically renew, a cycle that will once again see Sky TV, BT Sport and Amazon Prime Video dictate the programming in the domestic game.

Clubs were concerned that if the 2022-2025 rights cycle were auctioned, the price could well drop due to the alarming financial impact the coronavirus pandemic has had on football and broadcasters themselves.

Funding for TV broadcast deals is an important source of income for Burnley and has greatly contributed to the club’s ability to run in the Premier League through a sustainable financial model. The Premier League’s decision to keep all three broadcasters on the existing deal is a major relief, especially given the issues other big countries face with their own domestic rights.

Broadcast rights in France have been hit hardest by COVID-19, the top two divisions in French football plunged into chaos after Mediapro, which won the rights to cover both leagues in an 800 million bumper ($ 1.2bn) failed to honor payments soon after the deal began, missing two installments, one for £ 147.5million and another for 130.9million pounds sterling in 2020 and forcing French football to sever ties with the company.

Canal + briefly intervened to help with the crisis but Amazon Prime Sport saw it as an open door to offer its services to French football.

Amazon has now committed to a full broadcast package after successfully bidding on € 250million (£ 214.6million) per year for the eight Ligue 1 matches each week that were part of the Mediapro package. The deal with Amazon will run over three years worth € 750million (£ 643.75million) to give French clubs a boost, giving them longer-term security afterward. the uproar of last year.

The company was previously reluctant to offer a specific subscription service for any sporting competition and yet the move to France presents a potential change of approach, which could well manifest itself in a full set of Amazon for Premier League rights. when the next auction occurs at the end of the next cycle 2022-2025.

Maintaining the status quo with national broadcast rights for the next three years, something worth almost £ 100million over the period for Burnley and the rest of the member clubs, was seen as a victory for the Premier League given the impact of the pandemic.

As they facilitate this next process, the clubs are hopeful that the market is bullish with willing bidders as the next round arrives in order to move the Premier League forward commercially and competitively.


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