The milestone has been reached in about three weeks since the unveiling on May 19, 2021 (see first article and features here) and it’s a huge success.
A reservation requires a fully refundable deposit of $ 100.
This would explain why Ford is now also considering a smaller electric pickup, possibly based on the all-new Maverick model. Customers want electric vans – probably not all, but it’s such a big market segment that the demand is probably overwhelming.
Let’s take a step back to get an overview of the progress of reservations:
Initially, Ford unveiled the general version of the Ford F-150 Lightning (see EV specs and pricing here), without all the details and pricing data. It is assumed that the additional demand was sparked by the commercial version: the Ford F-150 Lightning Pro, announced on May 24.
The retail version starts at $ 39,974 (MSRP) with the standard range battery, while the extended range battery increases the price by $ 10,000 to $ 49,974. The retail version also starts at $ 39,974, but we don’t know the price for the extended-run battery version.
Judging by the early sales results of the Ford Mustang Mach-E and the high number of reservations for the Ford F-150 Lightning, one can guess that Ford’s strategy to electrify its high-end models is correct. The Ford E-Transit will likely sell as well. If so, Ford will likely continue moving forward, perhaps with Bronco?
This is good news for the electric vehicle market and a much better situation than 5-10 years ago when all we saw was Ford Focus Electric compliance and a few plug-in hybrids.