Ford F-150 Lightning exceeds 100,000 reservations – –

Ford F-150 Lightning exceeds 100,000 reservations – –

Ford has confirmed total bookings for Ford F-150 Lightning electric pickup have exceeded 100 000!

The milestone has been reached in about three weeks since the unveiling on May 19, 2021 (see first article and features here) and it’s a huge success.

A reservation requires a fully refundable deposit of $ 100.

This would explain why Ford is now also considering a smaller electric pickup, possibly based on the all-new Maverick model. Customers want electric vans – probably not all, but it’s such a big market segment that the demand is probably overwhelming.

Let’s take a step back to get an overview of the progress of reservations:

Initially, Ford unveiled the general version of the Ford F-150 Lightning (see EV specs and pricing here), without all the details and pricing data. It is assumed that the additional demand was sparked by the commercial version: the Ford F-150 Lightning Pro, announced on May 24.

The retail version starts at $ 39,974 (MSRP) with the standard range battery, while the extended range battery increases the price by $ 10,000 to $ 49,974. The retail version also starts at $ 39,974, but we don’t know the price for the extended-run battery version.

Judging by the early sales results of the Ford Mustang Mach-E and the high number of reservations for the Ford F-150 Lightning, one can guess that Ford’s strategy to electrify its high-end models is correct. The Ford E-Transit will likely sell as well. If so, Ford will likely continue moving forward, perhaps with Bronco?

This is good news for the electric vehicle market and a much better situation than 5-10 years ago when all we saw was Ford Focus Electric compliance and a few plug-in hybrids.


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