A fire broke out at Guy Ritchie’s Camden pub on Wednesday.
About 70 firefighters and 10 fire engines drove to the Lore of the Land pub in Conway Street, Fitzrovia at 12:15 p.m., where the blaze reportedly started in a first-floor exhaust system at the roof vent.
London Fire Station Commander Jason Fisby said: “Accessing the source of the fire is difficult and labor intensive.
“The number of fire engines on the scene reflects the need for a high turnover of firefighters wearing breathing apparatus. Firefighters carry out rescue work and try to avoid water damage to the lower floors.
A fire broke out at Guy Ritchie’s Camden pub on Wednesday (pictured)
No injuries have been reported since the start of the fire. MailOnline has reached out to representatives for Guy and the London Fire Department for comment.
The Lore Of The Land secretly opened in 2019, marking Guy’s return to pub ownership for the first time since he and Madonna owned the Punch Bowl in Mayfair.
The chic menu includes game, which comes from the Guy’s Wiltshire estate in Ashcombe, where Cecil Beaton lived.
The beer served comes from his Gritchie Brewing Company, as well as bar snacks including Jerusalem artichoke pate with crispy chicken skin and a seed cracker.
As the pub opened, it was revealed that Guy took incredible care to ensure that every plate, glass and image in the pub was handpicked by him.
The pub opened in 2019 (photo from 2016)
Firefighters descended on the blaze that raged on Wednesday afternoon (pictured)
MailOnline has reached out to Guy’s reps for comment.
The fire comes after Guy’s A £ 10million house was targeted by burglars in December – echoing one of his detective films. RRescuers searched rooms in the director’s Georgian home in London, but left empty-handed as police rushed to the scene.
It’s unclear if Madonna’s ex-husband – whose films include Lock, Stock, and Two Smoking Barrels and Snatch – was home at the time of the raid.
The burglars were “seen by an occupier,” a source said, adding: “Shortly after, the police arrived and the suspects dragged him to the street and fled.”
The fire on the top floor was brought under control by more than 70 firefighters
Guy shares the eight-bedroom house in Fitzrovia with his wife Jacqui Ainsley, 39. They divide their time between the London home and their 18th century estate in Wiltshire offered to her as part of her divorce from Madonna in 2008.
A burglar broke into the country mansion in 2010. A neighbor said at the time: “It’s shocking and always a concern when you hear about an incident like this…
“We all hire private security companies to protect us. I pay £ 3,700 a month. It is for private security to take walks at night and keep an eye out. They’re watching the area.
Beer served is from his Gritchie Brewing Company, as well as bar snacks including Jerusalem artichoke pate with crispy chicken skin and a seed cracker.
Guy shares eight-bedroom house in Fitzrovia with wife Jacqui Ainsley, 39
The neighbor told The Sun: “We believe that organized criminals are operating in the area and are targeting these homes. It is a very beautiful region. We know we’re going to be a target. I hope the police can find those responsible. We need to feel safe.
A spokesperson for the Metropolitan Police said: “Detectives are investigating a report of a burglary at a residential address in Fitzrovia.
“We don’t think anything was taken. “
Ritchie and his wife split their time between the London home (pictured) and their 18th century estate in Wiltshire given to him as part of his divorce settlement from Madonna in 2008