The deadline confirmed the news on Friday after Josh D’Amaro, president of Disney Parks, Experiences and Products, told the Los Angeles Times that a replacement membership program was coming “relatively soon.”
Specifically, regarding the replacement of the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park “will clearly be launching something by the end of the season.” year ”.
Potrock said the new membership program will be heavily influenced by customer demand and experience. To that end, he said park officials were analyzing the results of research conducted earlier this year.
As California reopens, Disneyland sees massive crowds, mostly maskless and social distancing
This matches D’Amaro’s comment to the LA Times that the new program “will reflect the behavior of our superfans.”
Anyone who drives the streets of Southern California can confirm the popularity of the annual pass program, as evidenced by the proliferation of window stickers bearing the letters “AP” and a pair of mouse ears.
The upside to the one-year park closure is that executives were able to reimagine the park not based on past experience but, according to Potrock, with a vision of what customers will want in the future. The overhaul of the annual pass program is one of them.
Going forward, Disneyland will continue to use the Virtual Queue, which it has been using since reopening on April 30, to reduce bottlenecks, especially around the popular new attractions Web Slingers and Rise of the Resistance.
Anaheim Park, which reopened on April 30, reopened in stages, in what executives call “a smart and thoughtful way.” Part of this is getting some attractions back online earlier than others to help deal with overcrowding.
For example, the Monorail and the Finding Nemo Submarine Voyage are still closed. According to the LA Times article, Disneyland’s Buzz Lightyear Astro Blasters and Storybook Land Canal Boats are scheduled to reopen next week.
The park’s popular nightly fireworks will return in time for July 4, according to a post this week on the official Disney Parks blog.
In addition to these fireworks, “Mickey’s Mix Magic” will be presented every night throughout the summer. Through projections, show lighting and lasers, he will transform Main Street, USA, Sleeping Beauty Castle and the façade of the “it’s a small world” family dance party.
Potrock announced on Instagram this week that the Disneyland Band will be back on Friday.