Comscore announces spectacular box office recovery in France – .

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Comscore announces spectacular box office recovery in France – .



Key box office information from Comscore shows that France recorded 8.5 million admissions in one month following the reopening of cinemas on May 19e. In particular, with 500,000 entries on Monday, May 24th (Whit Monday – public holiday) alone, France generated 2.36 million admissions over the period May 19 – 25.

There were capacity limitations for the 3 weeks (with a 35% capacity limitation and a 21h curfew prohibiting evening sessions after 19h) leading to June 9 when the capacity limit has been raised to 65% and the curfew has been extended to 11 o’clock in the evening. Once the curfew was delayed, daily admissions increased immediately, and increased even more in the week beginning. June 16 culminating with more than 420,000 admissions on Sunday 20 June.

Notably, the total number of weekend admissions on June 20 were higher than the equivalent weekend attendance in 2019 and 2018.

This amazing growth has been generated by a mix of locally produced films as well as those from around the world such as “Farewell Cons”, “Conjuring: The Devil Made Me Do It”, “Demon Slayer: Mugen Train”, “Tom & Jerry “,” Le Père “and” Envole-moi “paved the way as enthusiastic French moviegoers, following the pandemic’s long halt, embraced the experience of the big screen.

“The exponential growth of cinema in France can serve as a pole star for other international territories, ”said Eric Marti, general manager of France, Comscore. “The passion and love for cinema has always been a source of pride for the French and as more and more cinemas have opened and great films appear on the screen, we have seen an astonishing increase in the level. in film attendance by customers who are enthusiastic about enjoying the big screen experience again. ”

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines the audience intelligence of digital, linear, over-the-top and cinematic television with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-media behavior. -screens and make business decisions with confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

SOURCE Comscore

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