On Friday June 18, the Major League Soccer club unveiled a new patch for the 2022 season, marking a return to the iconography of the firefighters they used until November 2019.
The new crest features a light blue Florian cross – a symbol of firefighters since 250 AD – inside a navy blue circle. Inside the Florian cross is a red block C and a six-pointed star from the Chicago City Flag.“As much as this project was about creating a new badge for the Chicago Fire, it was also about renewing a spirit of cooperation and collaboration with our fans,” said Fire owner and president Joe Mansueto. on the team website. “We made a commitment in January to welcome everyone who wanted to lend their voice to this project and the result is a badge that was fully and completely inspired by what we heard from our fans and supporters. We hope everyone will wear the new crest with pride and feel that it represents not only this legendary club, but also the great city of Chicago.
The ridge was designed by Matthew Wolff, who also designed ridges for Los Angeles football club (MLS), New York City Football Club (MLS), et City of Louisville (USL Championship).
According to the Fire, the six-pointed star and the Florian cross were the items most requested by fans. Over 20,000 people shared their thoughts on the new identity, including Chicago’s 77 community areas.
“It was the most unique branding project I have ever been involved in,” Wolff said. “Hearing fans – new and old – while I was designing was so inspiring. I hope we’ve created something that can represent this historic club and city for generations to come.
the current “crown of fire” crest was introduced in November 2019 and was immediately and almost universally shattered. Mansueto told the Chicago Tribune in January 2020 that he had heard the concerns and “if it doesn’t work for people, we will fix it”. In January 2021, he announced that was exactly what they would do, and the club embarked on the public engagement process that led to Friday’s announcement.
The “Crown of Fire” will remain in use for the remainder of the 2021 season, but a limited number of items with the new crest will be available for purchase during game days at Soldier Field. The 2021 outdoor kits will be carried over to the 2022 season and will feature the new badge.
A new navy blue primary kit is currently in development and will be used for the 2022 and 2023 seasons, but the club plan to revert to a red home kit in 2024.
The secondary logo is based on the Chicago Municipal Device, while the wordmark features “FIRE” in capital red letters with light blue bars above and below.
The Fire will host a celebration week from October 4-8, 2021, to mark the 150th anniversary of the Great Chicago Fire and the anniversary of the club’s founding in 1997. The celebration will include the release of all new clothing, gifts and other events specials.
Courtesy photos @Chicago fire / Twitter et Instagram