Estimates for Google’s global dominance in the search market range between 70% and 90%, although Microsoft’s Bing appears to have gained some ground in the past two years.
Now, as users and regulators increasingly demand greater security and privacy, the company behind the cryptocurrency-powered Brave browser has launched a new search engine, promising to be a private alternative and transparent to Google’s ad-based monitoring technology.
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Brave Search, which launched in beta this week, tries to use its own web-independent index to function without relying on other indexes, claiming that it “doesn’t track users, their searches or their clicks.”
“Unlike older search engines which track and profile users, and newer search engines which are mostly a skin on older engines and do not have their own indexes, Brave Search offers a new way to search. ‘Achieve relevant results with a community-powered index, while ensuring privacy,’ said Brendan Eich, CEO of Brave and former director of Firefox creator Mozilla, in a statement announcing the launch of Brave Search.
However, if Brave is unable to produce sufficiently relevant results, it will draw responses from other vendors. The results will have a “search independence metric” that will show the report of results coming exclusively from the Brave index.
Brave Search will become the default search in the Brave browser later this year, but it can be reached through search.brave.com, which means users don’t need to switch to Brave’s browser to use it.
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While Brave’s Browser still holds a negligible market share of the global browser market, it has grown steadily, now boasting 32 million monthly active users, up from 25 million in March 2020.
“Brave Search is the industry’s most private search engine, as well as the only independent search engine, giving users the control and confidence they seek in alternatives to big technology,” Eich added. “Brave Search fills a clear void in the market today as millions of people have lost faith in the surveillance economy and actively seek solutions to control their data. “
Brave said it will not display ads during “this first part” of the Brave Search beta, but said it plans to offer both ad-free paid search and funded free search. by advertising later. It then plans to include support for cryptocurrency.
“When we are ready, we will explore the possibility of bringing private advertising with [the cryptocurrency] BAT revenue share to seek out, as we did for Brave user ads, ”the company said in its launch press release.