Buyers love a good deal, and often they’re drawn on one of the three specified days: Amazon Prime Day, Black Friday, and Cyber Monday.
While usage adages apply, buy only what you need, can afford, and be sure to shop online and local retailers for the best price, data suggests deals can be concluded.
Prime Day – which is actually two days of Amazon “deals” on June 21 and 22 – is exclusively open to paid Prime members and has received a lot of publicity recently.
But, is it better than other discount days like Black Friday or is it an event to be avoided?
Consumers Could Save More Money on Amazon Prime Day Than Black Friday or Cyber Monday
Well, according to new research for This is Money by Idealo, 54% of the time it’s the best of three days to get a deal – but a lot depends on what you’re looking for.
In particular, tech items were cheaper that day, such as game consoles, smartphones, laptops, smartwatches, and wireless speakers.
By comparison, Black Friday was 31% cheaper, and Cyber Monday 15%, making it the “worst” shopping event for a bargain.
Idealo analyzed over 800,000 products from the last few years during the three-day discount to see which offered the best deal.
He also compared the prices to the savings that customers could get on the items every day versus the average annual prices.
He found that despite Prime Day offering the best deals, when observing month-to-month sales outside of that day, Amazon was only the cheapest option for some products for a short time during for the past three years.
Katy Phillips of Idealo said, “Over the three key rebate days on the calendar, Amazon Prime Day has peaked in terms of offering rebates on a variety of products.
“During the day, remember that discounts are often put online in stages, which means the morning could be more expensive than the evening.
“Our study ultimately shows that focusing on an event such as Black Friday or Prime Day could result in spending much more than necessary, and that these ‘offers’ are not always real. “
One way for customers to get the best deals all year round is to use a Price Alert to let you know when your favorite products are at their lowest.
One of the items consumers could save a lot of money on during the off days are barbecues.
How much could consumers save on rebate days?
The data looked at how much shoppers could save on the three discount days over the past three years compared to purchases on Amazon at other times of the year.
He found that the biggest savings could be made on treadmills, with consumers saving an average of £ 427.64 on Cyber Monday and £ 388.74 on Prime Day.
Further big savings could be made on TVs when customers could save £ 190.04 on Black Friday and £ 147.37 on Cyber Monday.
Likely popular this Prime Day, thanks to the recent spate of warm weather, consumers buying barbecues could also save an average of £ 101.35 on Prime Day and £ 80 on Black Friday and Cyber Monday.
Patio heaters are also likely to be a big buy this summer, as more and more people are spending time in their gardens.
The biggest discounts were found on Prime Day, where buyers could save an additional £ 319.36 compared to £ 161.36 and £ 163.34 on Black Friday and Cyber Monday.
Other popular items with big discounts include food processors, game consoles, and wireless speakers.
By comparison, washing machines saw the least savings, with consumers only being able to save £ 33.54 on Cyber Monday and £ 5.89 on Prime Day.
Customers also saved less on smartphones than they perhaps previously thought with discounts of just £ 2.69 on Cyber Monday – the day that’s supposed to have the biggest deals on tech.
The tents also had very small savings at £ 4.01 on Prime Day and £ 21.14 on Black Friday.
|Article||Amazon Prime Day||Black friday||Cyber monday|
|Barbecues||101,35 £||87,42 £||83,38 £|
|Food processors||62,69 £||66,20 £||51,03 £|
|Game consoles||72,29 £||48,62 £||39,63 £|
|Hair straighteners||£7,51||6,45 £||5,18 £|
|Earphones||11,73 £||13,34 £||11,73 £|
|Hedge trimmers||18,24 £||5,78 £||5,71 £|
|Laptop||104,31 £||£70.17||73,68 £|
|Patio heaters||319,36 £||161,36 £||163,34 £|
|Running shoes||4,75 £||5,45 £||4,68 £|
|Smart phones||26,38 £||19,27 £||2,69 £|
|Smartwatches||21,58 £||21,32 £||8,19 £|
|Tents||4,01 £||21,14 £||23,82 £|
|Treadmill||388,74 £||330,60 £||427,64 £|
|televisions||133,75 £||190,04 £||147,37 £|
|Washing machine||5,89 £||27,39 £||£33.54|
|Weight||68,63 £||60,28 £||66,18 £|
|Wireless speakers||55,93 £||48,45 £||39,01 £|
Best offers on last year’s discount days
Some of the best deals from last year include a range of Apple products with an iPhone 11 selling for £ 535 on Black Friday and Cyber Monday in November.
Products still start at £ 599 on Apple’s website, meaning the savings would likely have been bigger last year when the device was a new model.
Macbook Airs were also massively slashed on Cyber Monday to £ 676 – down from £ 899 on Prime Day last October.
These sell for between £ 999 and £ 1,249 on Apple’s website so consumers can get the devices at almost half the price.
Apple’s Airpods Pro also sold for £ 142 on Prime Day and £ 169 on the other two discount days.
These typically sell for £ 249 from Apple, again offering consumers half the price on discount days.
Other items that saw big discounts included a Samsung 4K TV that sold for £ 799 on Cyber Monday and Black Friday and a Shark vacuum that sold for £ 199 on the same days.
The Shark vacuum cleaner typically costs £ 369, saving customers 85% on discount days.
The Bosch Serie 4 washing machine was also found to be cheaper on Black Friday and Cyber Monday at £ 349, with the device still retailing on the Bosch site today for £ 679, a saving of 94%.
|Product prices (UK data only) in GBP||First day of October 14, 2020||Black Friday – November 27, 2020||Cyber Monday – November 30, 2020|
|iPhone 11||575 £||535 £||535 £|
|Macbook Air||899 £||829 £||676 £|
|Apple Airpods Pro||142 £||169 £||169 £|
|GHD straightener||74 £||81 £||81 £|
|Amazon Echo Point||75 £||29 £||29 £|
|York 20kg Cast Iron Dumbbell Set||70 £||92 £||92 £|
|Microsoft Xbox S series||250 £||379 £||370 £|
|Bosch Washing Machine Series 4||429 £||349 £||349 £|
|Asics Gel-Nimbus 22 Running Shoes||87 £||82 £||93 £|
|JBL Flip Essential portable speaker||79 £||25 £||49 £|
|SHARK DuoClean Powered Lift-Away True Pet Vacuum Cleaner||229 £||199 £||199 £|
|Samsung Q80T QLED 4K TV||949 £||799 £||799 £|
Top Tips for Prime Day Buyers
Uswitch and Idealo have both put together the best advice for buyers looking to buy Prime Day.
1. Plan ahead: Amazon Prime Day is a great opportunity to take advantage of big discounts on Amazon’s flagship technology, including its streaming sticks, Echo, and Kindle devices. But it’s important to know your budget and set a spending limit.
2. It’s time to subscribe to Amazon Prime: As Amazon Prime Day approaches, be on the lookout for Amazon Prime membership discounts. You need an Amazon Prime membership to get the deals, and discounted memberships are often thrown in the prospect for people to subscribe before the event starts.
The Prime membership will give you access to Prime Day offers, as well as free next day delivery and a plethora of movies and shows on Prime Video. If you haven’t already subscribed, you can sign up for a 30-day free trial.
3. Smart Handset Deals: If you’ve had your eye on a new smartphone for a while, now is a great opportunity to upgrade. If you buy a handset directly, then you can get a SIM-only contract, which is usually a lot cheaper and will likely have a better data allowance.
4. Take the tour: Just because Amazon has discounted products doesn’t necessarily mean they’re the cheapest. If you want to buy a smartphone, ask yourself if a “refurbished phone” would be better for you.
5. Know your rights: The Consumer Rights Act states that products must be of satisfactory quality, fit to do the job intended, and last a reasonable period of time. This right is limited to 30 days from the date of purchase. However, be sure to check the Amazon Prime Day specific terms and conditions listed on the site, as well as Amazon customer reviews before purchasing.
6. Do you really need it? : It’s easy to get carried away with a sale, especially when it’s high profile. Try to shop only if you specifically need something, rather than spontaneously spending mindlessly.
7. Is it too early to buy? : Use the price history tools to see when the cheapest time to buy a specific item is to avoid paying more than you need to.
For example, the average price of a TV was £ 994 on Amazon Prime Day last year, but on Black Friday the average price was £ 937, which is a total difference of almost £ 60.
8. Can you afford it? : With Buy It Now and Pay Later and Credit Cards, shopping has never been easier. Try to buy items on credit and keep your monthly budget in mind to avoid going into debt. Having different buying options gives the illusion of having the money, but in reality the money is not there to be spent
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