Apple Says Face-to-Face Work “Essential” and Won’t Reverse Its Hybrid Workbench – .

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Apple Says Face-to-Face Work “Essential” and Won’t Reverse Its Hybrid Workbench – .


Earlier this month, Tim Cook announced in an internal memo that Apple will be adopting a new hybrid work plan that will require employees to work in person at least three days a week. While this has sparked some controversy, the company reiterated that it has no plans to reverse its decision as it considers in-person work “essential.”

In an internal video obtained by The edge, Senior VP of Retail and People Deirdre O’Brien said Apple believes “in-person collaboration is essential to our culture and our future”. O’Brien also mentioned that the products and services Apple introduced in the past were all the result of in-person collaboration.

“If we take a moment to reflect on our amazing product launches this year, the launch products and execution were built on the years of hard work we did when we were all together in person. “

Due to the COVID-19 pandemic, Apple had to close its offices in 2020, which resulted in more than a year of working entirely remotely. Now that things are better in the United States, the company wants its employees to return to work in person, but a group of people have taken a stand against the move.

Employees sent a letter to Apple CEO Tim Cook asking the company to let them choose to work in person or remotely, but Apple denies the request. As mentioned by the report, the company will look at each case individually, but the order now is to return to the office on the hybrid model.

Now Apple is essentially rejecting this request, saying any decision to work remotely will be made “on a case-by-case basis with any new remote workstation requiring management approval.”

While a hybrid working model is part of a new, more relaxed approach from Apple, it is still quite traditional compared to other companies like Google and Facebook, which allow their employees to work remotely indefinitely.

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