Vittoria announces five-year sponsorship of UCI MTB World Cups and World Championships – fr

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Vittoria announces five-year sponsorship of UCI MTB World Cups and World Championships – fr


Vittoria has revealed that they will form a new five-year partnership with the UCI.The Italian brand will work with the UCI as an official partner for the Mountain Bike World Championships and World Cup races. Vittoria will also support the work of the UCI World Cycling Center and Solidarity program until 2025.
Vittoria’s new partnership will also focus on a commitment to sustainability and climate change with a new innovation center at its Italian headquarters that launches research on how to make the production and disposal of bicycle tires more durable.

I am very happy with the arrival of Vittoria among our official MTB partners, one of our five Olympic disciplines. I also look forward to the support he will give to the activities of the UCI World Cycling Center, our training and education center serving our solidarity programs.Vittoria is one of the great historic brands of cycling and offers high quality products appreciated by amateurs and professionals for decades. His commitment by our side for several years testifies to the strong appeal of our events and at the same time will help us to fulfill our mission of developing cycling in the world.
UCI President, David Lappartient
Being the official partner of UCI mountain biking activities and supporting the UCI World Cycling Center and the UCI Solidarity program in the years to come represent major milestones for us.
It is a great opportunity, not only to speed up our process to become a benchmark brand in the sport of mountain biking and its industry, but also to unite our efforts and transmit the values ​​of solidarity, sustainability and equality. that the UCI has in its agenda for the coming years. I’m sure our fans and customers will be as thrilled as we are.
Chairman and CEO of Vittoria, Stijn Vriends

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