While the monthly cost of $ 4.99 for a Twitch Tier 1 subscription works well here in the US, five dollars can be a much bigger hit on your wallet in other countries. Starting this week with Mexico and Turkey, Twitch will begin adjusting subscription costs to better align with local cost of living.
According to the blog post in which Twitch details the new schedule, the percentages of viewers supporting their favorite streamers with paid subscriptions are much lower outside of North America. Europe’s rate is 50% lower. Latin America’s rate is almost 80% lower. Twitch attributes these lower rates to the difference between the US dollar and other currencies, so it will start adjusting the sub-rates to make the prices more attractive to specific countries.
As of May 20, the price of a subscription in Mexico will be 48 pesos, or approximately $ 2.42. In Turkey, a submarine will cost 9.90 Turkish liras, or 1.19 USD. This drop in prices should make the idea of viewers in those countries supporting creators much more appealing.
The obvious downside to the program is that creators with large subscription bases in affected countries will benefit from the lower subscription costs. Twitch hopes to ease the transition by offering three months of incentive bonuses calculated to compensate for the potential loss. The idea is that in the end, lower prices will mean more subscribers and the whole thing will balance out. We will see how it goes.
Mexico and Turkey will be joined by most countries in Europe, Latin America, the Middle East, Africa and Asia from the third quarter of 2021. A full list of affected countries is available on the Twitch help page.