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The video, which was released on Monday May 10, features exclusive never-before-seen footage of the interior of the St James Quarter, with a special behind-the-scenes look at the magnificent shopping arcade which will host over 80 brands and an appealing mix of restaurant and bars.
The first episode of the Behind the Quarter series stars Martin Perry, Director of Development, Nick Peel, Managing Director and Rochelle Burgess, Director of Marketing at St James Quarter.
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The team discusses the trip to the St James neighborhood so far – from concept to construction, details of the new brands that will open next month, and shares their thoughts on how the new lifestyle neighborhood is going. transform and improve the city.
The video delves into the history of the site and shows what’s to come for Edinburgh’s new retail district and the team discusses the journey through the St James Quarter so far – from concept to construction, details on the new brands that will open next month and share their thoughts on how the new neighborhood lifestyle will transform and improve the city.
In an overview of the 1.7 million square foot development, Mr Peel said: ‘When I look at the quality of the work, this is a cathedral in a world heritage site, future-proof, digitally activated. .
“I think our development colleagues did an exceptional job.”
The project started with the demolition of the old St James shopping center started in 2016 and now, four and a half years later, the ‘game changing’ neighborhood, which is described by the team as’ anything but a mall commercial ”, is about to welcome its first visitors on June 24.
First Look Inside Galleria Shows ‘World Class’ Retail Models
On opening day, around 60 percent of retailers are expected to be open, which will increase to around 80 percent in the following months.
The first phase of opening will bring together brands from around the world to the local, combining convenience and luxury with an offer that includes; Zara, Mango, Pull & Bear, Rituals, H&M, Kurt Geiger, Tommy Hilfiger, Calvin Klein, as well as Dune, Bross Bagels and Salerno Pizza, ensuring there is something for everyone.
The center will also see many exciting brands making their Scotland debuts with; Peloton, Bonnie & Wild, & Other Stories, Bershka and Stradivarius are bringing their exciting products to Edinburgh for the first time.
The long-awaited opening has been carefully planned to fit into the city’s broader plans to safely reopen.
Nick Peel, Managing Director, Martin Perry, Director of Development, and Rochelle Burgess, Marketing Director at St James Quarter
Health and safety remain at the forefront and social distancing should be in place. The gallery features natural ventilation throughout, easily accessible public thoroughfares and connectivity from the main surrounding streets, on-site covered parking and an integrated map with the city’s program of events for upcoming celebrations.
There will be a series of launch events throughout the gallery for approximately 10 days and until the final phases of development are a W Edinburgh hotel, an Everyman Cinema boutique, Roomzzz Aparthotel, 152 New Eidyn residential apartments and a program of events. in a range of new and attractive public spaces that will all gradually open up over the 18 months following the initial opening phase.
Behind the Quarter offers a first look inside the multipurpose space, which residents and visitors to the capital have been eagerly awaiting since the project began in 2016.
Throughout development, cranes dominated the skyline as it took shape, and the entire neighborhood was demolished before being rebuilt, dramatically changing views of the capital.
The team behind St James Quarter have released never-before-seen footage of the new development
Speaking of the development of the neighborhood itself, Mr Perry, Director of Development, said: “We really spent the first two years demolishing and then digging down to the lowest level, then the next two and a half years in rebuild. “
He added that the site is “future-proof” with the customer at the center of everything it does.
The new development aims to reinvigorate the shopping experience by marrying the traditional in-person sales experience with digital.
Ms Burgess said: ‘I think in terms of innovation we mixed that physical aspect with the digital environment and tried to understand that the guest made the decision to come to St James Quarter, or Edinburgh, how do we connect with them. to their destination via our online marketplace until their departure and after. It is really looking to the future.
“We are not a shopping center, we are creating this new neighborhood. “
Speaking of the event opportunities that St James Quarter had the potential to host, Mr Peel added that the team would welcome and encourage inquiries from local businesses and those across Scotland who could participate in events such as – but not limited to – coffee weeks, seafood festivals or beauty and style events, and revealed that there are already five local street food brands that will play a role in the grand opening. and beyond.
QC and author Ross Macfarlane
Working with partners across Edinburgh, St James Quarter has launched FUSE to provide a high quality recruitment and training service for the 3,000 jobs it will create in Scotland when it opens in June.
In addition to finding the right candidates for each position, FUSE focuses on career development by providing training and giving people the opportunity to gain accredited qualifications.
This month, the St James Quarter and FUSE are teaming up to create their very first virtual training academy – open to anyone currently out of work or looking for a job in the retail and hospitality industry.
The academy will host the biggest names in retail and hospitality, who will share the secrets of a successful career in the industry. Each inspiring and informative session is free and will provide expert insight as well as valuable training tips for interviewing and creating the perfect CV.
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