U.S. coffee giant Starbucks is reportedly considering quitting Facebook because of the tone of comments left on its social issues and racial justice posts.
Facebook employees reportedly wrote that “Starbucks is in the process of evaluating their organic presence on FB and whether they should continue to be present on the platform. ”
According to a BuzzFeed report, the overwhelming majority of Starbucks have experienced “negative / insensitive comments related to hate speech” on these posts.
If Starbucks removed its page from the social media platform, it would be one of the bigger companies to do so, but not the first.
Elon Musk deleted SpaceX and Tesla’s Facebook pages in 2018 after being challenged to do so on Twitter as part of the #DeleteFacebook campaign. While businesses have remained on Instagram, which is owned by Facebook, the pages have never been reactivated on the platform.
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Discussion of Starbucks’ decision to remove their Facebook page comes just months after more than 500 brands, including Starbucks, temporarily removed their ads from the social media platform as part of a Stop boycott campaign Hate for Profit.
Starbucks spokeswoman Sanja Gould did not confirm to BuzzFeed whether the company plans to remove its Facebook page, saying, “While some changes have been implemented, we believe more can be done to create welcoming and inclusive online communities. ”
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Facebook spokesperson Dani Lever also told BuzzFeed that Facebook “ [works] with our customers around the world on various issues and as this article shows, we are working with them to keep hate from entering their pages. ”
Last year, Starbucks faced backlash for not allowing employees to wear clothing that showed support for Black Lives Matter at work, but which was known to post about social issues on its social media platforms, including on topics such as BLM, LGBTQ issues and climate change.