Starbucks is reportedly considering shutting down its Facebook page as a result of the “hateful comments” in response to some of their posts.
An internal memo, obtained by Buzzfeed, showed concern within Starbucks over the rhetoric on the site.
Starbucks mainly publishes information about their drinks on the page, which is followed by 35 million people – but they also respond to social issues, such as the conviction of Derek Chauvin for the murder of George Floyd and the wave of anti-terrorist attacks. -asians.
Starbucks Facebook page mainly promotes drinks, but also includes comments on social media
Starbucks plans to delete Facebook page after being inundated with hate speech
“Starbucks is in the process of evaluating its organic presence on FB and whether they should continue to be present on the platform,” a Facebook employee wrote to their colleagues earlier this week.
“Whenever they post (organically) regarding social issues or their mission and values (eg BLM, LGBTQ, sustainability / climate change, etc.) they are overwhelmed with negative comments / insensitive, linked to hate speech on their messages. ”
The Facebook employee said Starbucks was having problems moderating the avalanche of hate speech and couldn’t turn off comments on their page.
Much of the offensive comments are quickly removed.
However, the site is filled with people expressing disappointment at Starbucks for weighing in on issues such as Chauvin’s conviction.
“Stop and stick to the cafe,” one woman said.
Another accused the company of “dancing on graves for political reasons.”
The Starbucks deliberations come as Facebook faces a review of the content allowed on its pages.
The social media giant decided last week that Donald Trump’s page could not be restored, amid lingering fears about his power to stir up unrest and incite violence.
Last week in the UK, the Premier League and its 20 associated football teams boycotted Facebook and Instagram, which is owned by Facebook, for four days in an attempt to raise awareness of the ongoing racist abuse players face on these platforms.
In 2020, Starbucks was one of hundreds of companies to stop Facebook advertising as part of the “Stop Hate for Profit” campaign, which sought to pressure the world’s largest social network to adopt a stronger position on racist and hateful content.
On its Facebook page, Starbucks hopes the site can be an extension of their cafes, where conversations can take place over coffee.
“Come in. This space is not that different from the Starbucks in your neighborhood, ”they write.
“It’s a place where people from all over come together to chat and have a good coffee.
“We appreciate your ideas, comments and constructive criticism.”
A giant pride flag flies above Starbucks headquarters in Seattle in June 2014
Sanja Gould, a spokesperson for Starbucks, has not confirmed whether the coffee company is considering deleting its Facebook page.
She told Buzzfeed that the Seattle-based company was “against hate speech.”
“While some changes have been implemented, we believe more can be done to create welcoming and inclusive online communities,” she said.
“We work with all the companies we do business with to ensure that any advertising done on our behalf meets our brand standards.
In a statement, Facebook spokesperson Dani Lever said Facebook offers “tools to prevent this content from appearing on partner pages, including ways for brands to control who can comment on their posts. “.
“Our teams are working with our customers around the world on a variety of issues and, as this article shows, we are working with them to keep hate from entering their pages,” she said.