But now the days of Renault Sport cars are over, with all future performance products confirmed to earn an Alpine badge. This is arguably not a bad thing, given how well received the A110 sports car has been, although it is a significant move nonetheless given the goodwill surrounding the RS brand.
No name in the past 20 years has aroused as much enthusiasm among enthusiasts as Renault Sport. For cheap, fast, and fantastic hot hatches, there was simply no one better, with hero cars Clio, Megane and Twingo as proof. The Dieppe operation is still ongoing, with a Mégane 300 significantly improved for its facelift.
Viewed in a larger context, the name change makes more sense. Renault wants to create an entire branch of the Alpine Business Unit for performance offerings, covering everything from that funky 5 concept to working with Lotus – a rebranding of existing offerings is a good place to start the transition. For now, nothing else changes in the operation than the name, with the same staff at the same workplace as Les Ulis doing the same sort of thing. Of course, with a radical change imminent, a 100% electric Alpine range has already been sketched.
“As part of the reorganization of the Renault Group by brand, it is essential that the various entities that make up the Business Unit bear the Alpine name and embody the values and ambitions of the brand. Alpine aims to be a premium sports brand within the at the forefront of innovation and technology. Alpine Cars, with its expertise and experience in sports vehicles, is a trump card in achieving our goals ”, said Laurent Rossi, CEO of Alpine. Considering what has been delivered under the Alpine and RS badges over the years, expectations will not change with employee polo shirts. And Renault Megane Alpine sounds pretty good, doesn’t it?