The former Gers star was part of the aging Ibrox squad led by Walter Smith who had just failed to win ten in a row.
And things didn’t improve for him when news of the bomb was announced to him – by his first wife Alison – that he would not be included in the Scottish World Cup squad.
He was in London when manager Craig Brown called his house number to try and deliver the news in person.
Not only that, but his omission came around the time his former club-mate Paul Gascoigne was kicked out of Glenn Hoddle’s England squad, with the pair organizing an impromptu fishing trip instead.
Even though the disappointment persists, McCoist managed to overcome it fairly quickly.
He reveals that he enjoyed a “brilliant” France 1998 – while working on the television coverage of the event.
In addition to his expert duties, he hosted the BBC TV show ‘McCoist and McAulay’ with Fred McAulay – surrounded by tartan army regulars and prominent celebrities at the Parisian Scottish bar the Auld Alliance.
He told talkSPORT: “To this day missing France 98 was the worst.
“I was in London, believe it or not, so my wife told me.
“Craig Brown, I think, had called home and I was in London, and he told my wife, so my wife told me.
“She said ‘to be honest you’re not doing enough’.
“” Your performances were not great, in and around the house, so I decided not to take you to France! ”
“No, it was difficult to take but I maintained his decision!
“In all seriousness, I was in tears.
“What was I?” 34 years old and I was breaking my heart.
“It was always the worst thing that ever happened to me.
“I’m still drained of that to tell you the truth.” You look back and say time is a great healer… well it’s not! Time is not a great healer.
“When you think about it, it’s every boy’s dream to play for his country or to play for his country and play for his big national tournament.
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“I got the phone call the same day, or was it the next day, Gazza was excluded from the same World Cup.
« Glenn [Hoddle] left Gazza out of his finals squad, so at least I had someone to cry with.
“We went fishing and I remember talking to Gazza since he was devastated and me too it was horrible.
“Opening match of the tournament, I was at the match, I actually went.
“I was working on the game and doing commentary and studio work for all of Scotland’s games.
“If there was ever some form of masochistic commentary, I would.
“But I have to tell you that I had a BRILLIANT World Cup.
“France was absolutely amazing. “
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