Prince Harry and Meghan Markle are accused of forcing Prince William and Kate Middleton to improve their game, after launching a charity and other projects from Megxit.
Royal author Duncan Larcome told Fabulous magazine: “Whether William and Kate like it or not, they are now international players in a transatlantic popularity contest with their own flesh and blood.
“Harry and Meghan have shown that modern royalty will only survive if they are absolutely at the forefront of social media and their profiles play into the celebrity cult narrative.
“Which is a complete change from the days of Prince Philip. It was never about royalty, it was about causes, never complain, never explain, ignore questions about yourself and make it about your causes. ”
Harry and Meghan donated diapers and baby products to a charity supporting homeless pregnant women on Sunday as part of their Archewell Foundation.
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It was one of their first public actions since their explosive conversation with Oprah, where they accused some royals of asking how dark their baby Archie would be.
Brothers Harry and William were briefly reunited at Prince Philip’s funeral last month, the first time Harry had seen his family since moving to the United States.
Meghan was advised not to attend due to her pregnancy with their second child.
She has since announced the launch of her new children’s book.
Kate Middleton also launched a book this week, titled Hold Still, which featured 100 photos depicting Britain in lockdown. It flew straight to the top of Amazon’s book chart.
Royal expert and well-known Sussex critic Angela Levin recently said Meghan and Harry appeared ‘competitive’ with the future King and Queen.
Levin told The Sun: “I think Meghan and Harry feel like they’re still in control of the narrative and feel like they are fiercely competing – like a battle – with the Cambridges.
“But wise Kate and William are just trying to get on with their lives. “