Prince Harry and Meghan Markle team up with Procter & Gamble whom she once called sexist – fr

Prince Harry and Meghan Markle team up with Procter & Gamble whom she once called sexist – fr

Prince Harry and Meghan Markle Archewell Foundation partners with US multinational Procter & Gamble (Photo: WPA Pool / Getty)

Prince Harry and Meghan Markle’s Archewell Foundation has announced a long-term global partnership with consumer goods company Procter & Gamble.

Collaboration with the American multinational will focus on gender equality, inclusive online spaces, resilience and impact through sport.

It’s the same company the Duchess wrote to as an 11-year-old girl to complain about sexist language in their nationwide TV commercial for dish soap.

She started a letter-writing campaign to oppose the ad that included the line “Mothers in America Fight Greasy Pans and Pans.”

Meghan asked them to change the ad to “people all over America” ​​and the company then changed the language.

She appeared in an interview with Nick News in 1993 to talk about her campaign, saying she was “furious” at the advertisement for P & G’s Ivory Clear, adding: “When they heard this the boys in my class started to say, “Yeah, that’s where the women belong – in the kitchen.”

The Archewell website, announcing the partnership, said, “The Archewell Foundation believes that with community and through compassionate service to others, we can trigger systemic cultural change.

“To do this and build more compassionate communities, the Archewell Foundation today announced a multi-year global partnership with Procter & Gamble.

Meghan, 12, is interviewed about her campaign to change TV advertising
Meghan and Harry’s Archewell Foundation announced the collaboration with Procter & Gamble with this image on their website (Photo: Archewell)
Meghan and Harry team up with Procter & Gamble years after asking them to change 'sexist' advertising

Letter from Meghan to Procter & Gamble she wrote when she was 11 asking them to change the sexist language of advertising

Procter & Gamble is best known for owning major brands such as Crest, Oral B, Gillette, Pampers and Tampax.

Its broad portfolio of activities includes baby care, feminine and family care, beauty, fabric and home care, shaving products and health care. It had net sales of $ 67.7 billion in 2019.

The statement on the foundation’s website added that the partnership would “raise the voice of adolescent girls” to ensure that “their views and lived experiences are heard at the tables where decisions are made.”

The foundation is also committed to working with men and boys to promote gender equality.

“Together, we will stress the importance of involving men and boys in the struggle for gender equity in society and encourage the provision of shared care at home so that all family members can enjoy themselves. flourish, ”he said.

Prince Harry speaks on stage at the Global Citizen VAX Live concert in Los Angeles (Photo: Global Citizen / YouTube)

Harry and Meghan, who plunged the monarchy into crisis with their recent interview with Oprah, stepped down as royals in March 2020.

They wanted a dual role, earn their own money and support the Queen.

But the plan was unworkable and would have led to accusations that they were profiting from the monarchy and triggered potential problems by looking at companies they might have gone into business with.

A so-called “hard Megxit” left them free to make multi-million pound deals with Netflix and Spotify.

They also created Archewell, a nonprofit organization that strives “to uplift and unite communities … one act of compassion at a time.”

The foundation said it would build on joint aspirations with P&G, with whom it worked to support Global Citizen’s Vax live concert, a charity performance in support of the international Covid vaccination effort.

He will also partner with P&G to ensure that “parents of all makeup and backgrounds have the support they need.”

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