Pimm’s and Aperol beaten by cheaper supermarket alternatives in taste tests

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Pimm’s and Aperol beaten by cheaper supermarket alternatives in taste tests


Pimm’s and Aperol are two classic drinks for the summer months.

But the results of Which? taste tests might be a little hard to swallow for these two big brands.

About 100 people were asked to compare the two drinks with own-brand copies released by supermarkets.

Aldi’s Summer Punch and Tesco’s Summer Cup, which both cost around 50% less than Pimm’s, ended up being rated higher than the big rival.

Aperol also bottled it in a separate taste test. He got an overall score of 72%, but Aldi’s Aperini got a score of 74%.

Tasters concluded that Aperini, which costs £ 6.99 for a 70cl bottle, has the best balance of sweetness and bitterness as well as a ‘noticeable citrus flavor that wasn’t too potent’ – leaving Aperol at £ 15 a bottle in the shade.

On the bright side, Aperol beat Sainsbury’s Aperitivo to the punch. This only scored 69% because tasters weren’t a fan of his “pale peachy” appearance.

Which? Harry Rose Magazine Editor-in-Chief said: “If you’re toasting at the start of summer or getting together with friends and family for a while, our taste tests prove you haven’t. to pay by the nose for your favorite drink.

“Whether you’re looking for a refreshing cup of fruit-based gin or a citrus-based appetizer, picking a supermarket’s own brand can save you money and potentially get you a tastier drink. ”

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