Pandora’s Ditches mined diamonds to obtain lab-made gems at one-third the cost; Montreal jewelers balk – fr

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Pandora’s Ditches mined diamonds to obtain lab-made gems at one-third the cost; Montreal jewelers balk – fr


MONTREAL – Jewelry brand Pandora wants to make diamonds everyone’s best friend, including climate-conscious people, as they pledge to only use lab-created gems in their new products.

But not everyone is happy with the idea, including some traditional Montreal jewelers.

“We are able to make diamonds today, they are the same as what nature can make, and about a third of the price, so we are building that into our assortment and aiming to offer diamond jewelry to many more. people, ”Pandora’s Mads Twomey. -Madsen told CTV News.

The company says its new product line, which is being rolled out in the UK before going global next year, contains gemstones that are not only cheaper than mined diamonds, but more sustainable on the plan. environmental.

Pandora says that by the time the Brilliance line hits stores around the world next year, lab-created gems will be made from 100% renewable energy.

For traditional jewelers like Bijouterie Rosas in Montreal, lab-grown diamonds do not have the same weight.

“Nothing looks like the beauty of mother nature,” said Eduardo Nunez, who works at the store.

He questioned whether diamonds will be able to retain their value if they can be grown in the lab. But he also said the main concern he saw in customers was not the environment, but ethics, especially with regard to the human rights impacts of diamond mining. In certain regions.

That’s why he encourages customers to buy Canadian diamonds, he said.

Pandora says the lowest price is not to undercut the current industry, but to open diamonds for use as more than rare gifts for special occasions.

“We believe that diamonds […] become an everyday gem, ”said Twomey-Madsen.

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