Nike terminated Neymar deal over sexual assault allegation –

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When Neymar Jr.’s business relationship with Nike ended in 2020, no reason was given for the brand’s decision to part ways with the Brazil and Paris Saint-Germain forward. According to a survey by the le journal Wall Street, however, the partnership ended following allegations of sexual assault against Neymar Jr.

The allegation was made by a Nike employee at the brand in 2018, filing a complaint about an incident in New York City in 2016. There are reports that the incident was also described to the head of human resources and the company. Nike’s general counsel. In 2019, Nike hired lawyers at Cooley LLP to investigate, while stopping Neymar Jr.’s marketing appearances for the brand.

Neymar Jr. is said to have failed to cooperate with the Cooley investigation, which remained unfinished after the end of the business relationship. Answer questions from le journal Wall StreetNike’s general counsel Hilary Krane said: “Nike has ended his relationship with the athlete because he refused to cooperate in a good faith investigation into credible allegations of wrongdoing by the athlete. part of an employee. Krane also added that the company has decided not to speak publicly about the matter because “no body of facts has emerged that would allow us to speak in any substantial way on the matter.” It would be inappropriate for Nike to make an accusatory statement without being able to provide supporting facts. “

Neymar Jr. has denied the allegation made against him, with a spokesperson saying in a statement that “Neymar Jr. will vigorously defend himself against these baseless attacks in the event that a claim is made, which has not happened until now. ‘now.”

After his Nike ended – which would have had another eight years to run – Neymar Jr. signed a contract with PUMA in September of last year.


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