New MLB hats are already a thing of the past.
Hours after releasing the league’s “local market” caps on Tuesday, New Era withdrew the articles from its website following the backlash on social media.
The “Local Market” line featured team-specific designs for the 30 clubs. Items such as area codes, landmarks, and food adorned each of the caps.
lmao the phillies hat just says “philadelphia philly” i’m dying https://t.co/WDnWHv4xSJ
– Chork (dcdgoldstein) May 25, 2021
Isn’t that 816, like, a primary area code here? Also the pig makes me happy, these are incredible https://t.co/l5aOzPEdSF
– Anne Rogers (@anne__rogers) May 25, 2021
Fucking shit @NewEraCap, I thought the buckeye was a bad choice until I saw the clip art of what I guess is “chili” but from people who have never seen a Cincinnati chili pepper pic.twitter.com/Gt77doPqmc
– C. Trent Rosecrans (@ctrent) May 25, 2021
There’s a lot going on with some of these local market hats, but I think my favorite detail is the area code representation range – 7 different for Twins, 8 for Cubs, 9 for Braves and * zero * for the Pirates ??? pic.twitter.com/G0kKXp5TE3
– Emma Baccellieri (@emmabaccellieri) May 25, 2021
if you like clip art and area codes and fifth grade art projects and wait it’s a pierogi and good enough heartbreak with guitars – then boy i have a hat for you
(New Era made one for each team, amazingly) pic.twitter.com/NQP4a6479A
– Zack Meisel (@ZackMeisel) May 25, 2021
New Era did not say why the hats were removed from its website or if they will reappear in the future.