The supermarket giant is changing the rules of its loyalty program from May 9.
But that left some customers absolutely pissed off – some saying they would take their custom elsewhere.
The last day for shoppers to collect points is May 9, as the supermarket switches to digital-only offers through its app.
Starting May 10, customers will receive offers in pounds rather than points, which will give them cash on certain purchases instead of building up a points balance.
On its website, Morrisons said, “We have listened to our customers and they tell us that they prefer to be rewarded with instant offers and rewards, instead of accumulating points. “
The supermarket giant then added, “Customers tell us they want to give back to their communities and support the environment by living plastic and paper-free, wherever possible.
“In response, we are removing points and moving to a program based on cash back and instant rewards, delivered through the More app on your mobile phone and website. “
One of them blustered, “What about those of us who shop online – reading that vouchers can only be used in the store?
“I only recently switched to Morrison’s online store and already the 10% NHS discount has gone online… I guess maybe I’ll move on to another supermarket! “
A second agreed and wrote, “What about the people who don’t own phones and therefore cannot withdraw the money from the vouchers that have been loyal to Morrisons. Aldi in the future. ”
“I think morrisis are overrated lately anyway,” said a third.
“Well, I’m old and I don’t have a phone so I won’t be shopping at Morrisons anymore, shamefully treating shoppers,” added a fourth.
“What they are offering will not suit me at all,” said another.
They added, “They will reduce the prices of certain items – usually the ones I don’t eat. I liked it this way and was saving points until a special event used them up afterwards. I also think their prices have increased significantly. a bit, so I started shopping at Sainsbury’s. ”