Meghan Markle and Prince Harry face questions over deal with Procter & Gamble as it sells ‘racist’ skin whitening cream – fr

0
48
Meghan Markle and Prince Harry face questions over deal with Procter & Gamble as it sells ‘racist’ skin whitening cream – fr


MEGHAN Markle and Prince Harry face questions over their deal with Procter & Gamble as it sells what campaigners say is a ‘racist’ skin whitening cream.
The Duke and Duchess of Sussex’s Archewell Foundation earlier this week announced the multi-year “global partnership” with the US consumer goods giant.

4

Meghan Markle and Prince Harry face questions over their deal with Procter & GambleCredit: Getty
4

Deal highlighted P&G sale of skin lightening creams like this in Africa and Asia
4
Creams reduce melanin production in users’ skin

The deal highlighted P&G’s sale of skin lightening creams in Africa and Asia.

Creams reduce the production of melanin – the pigment that creates color – in the skin of users.

Activists criticized the products for creating a “toxic belief” that “a person’s worth is measured by the color of their skin.”

P&G Olay brand sells White Radiance moisturizer in India, Malaysia and Singapore, the Mail on Sunday reported.

The product is said to create “radiant, brighter skin” while brightening up the tone.

The company sells Olay White Radiance Light Perfecting Essence in the Philippines, the product promising to “inhibit the formation of melanin in the deepest layer of the skin.”

In Nigeria people can buy Olay Natural White cream which creates ‘pinkish fairness’.

Former P&G executive Alex Malouf said Meghan and Harry would face pressure to say whether or not they supported the sale of these products.

He said: “Meghan has talked a lot about the issue of race and racism so it comes out like a sore thumb. “

The skin lightening industry is worth around £ 6 billion a year.

Cosmetics companies faced pressure to stop selling skin lightening creams when they were racist.

Johnson & Johnson has abandoned its “Fine Fairness” line, which was sold in Asia and the Middle East, after an investigation.

Meanwhile, L’Oréal has announced that it will stop using the names “white / whitening”, “fairness / equity” and “light / brightening” of its products, and Unilever will rename its brand “Fair & Lovely”, which is popular in India.

However, P&G has promised to continue selling its White Radiance and Natural White products.

Olay defended them by comparing creams to tanners or makeup.

CALLS TO TALK

Activists calling on P&G to stop selling skin whitening products include 32-year-old Nina Davuluri, the first Native American to win Miss America.

She said the creams sold a “racist” ideology “that you need white skin to be beautiful, you need white skin to be successful”.

Ms Davuluri said she was shocked that P&G was still selling the creams.

Professor Joanne Rondilla of San Jose State University, who has studied skin lightening creams sold in the Philippines, said Harry and Meghan have “responsibility” to talk about the products.

She said: “Like everyone in the world, I saw this interview with Oprah that Meghan did.

“It was important for her to raise these questions of colorism. I don’t think this partnership is moving this conversation forward. “

Robin Averbeck, of the Rainforest Action Network, said Harry and Meghan should end their relationship with P&G.

He said: “The fact that P&G has continued to be complicit in human rights abuses, environmental devastation, is reason enough why this partnership should not be formed or should not continue.

“It showed that the full due diligence of the company was not carried out. “

The Sun Online has reached out to P&G and the Sussexes for comment.

It was important for her to bring up these questions of colorism. I don’t think this partnership is moving this conversation forward
Professor Joanne Rondilla

The deal with P&G came 28 years after the Duchess complained about the company’s “very sexist” advertising.

When she was 11, Meghan wrote to Procter & Gamble to oppose sexism in a dish soap commercial that included the phrase: “Mothers all over America are fighting in greasy pots and pans.

She appeared in an interview with Nick News in 1993 to talk about her campaign, saying she was “furious” at the commercial for P & G’s Ivory Clear.

Meghan added: “When they heard that the boys in my class started saying, ‘Yeah, that’s where the women belong – in the kitchen’.”

Resurfaced images show the Duchess asking them to change the ad to “people all over America” ​​and the company then changed the language.

Announcing the partnership, the Archewell website said, “The Archewell Foundation believes that with community and through compassionate service to others, we can trigger systemic cultural change.

“To do this and build more compassionate communities, the Archewell Foundation today announced a multi-year global partnership with Procter & Gamble.

“Through the Archewell Foundation, the Duke and Duchess of Sussex are on a mission to build a more equitable and just future for women and girls.

“In this partnership, the Archewell Foundation and P&G will prioritize gender equity.”

The partnership will also focus on finding ‘compassionate and inclusive online spaces’, with Harry and Meghan speaking out on online abuse in the past.

P&G said on its own website: “We have also been inspired by the mission of the Archewell Foundation and its founders, The Duke and Duchess of Sussex, with the community and through compassionate service to others, we can drive systemic cultural change that benefits everyone.

P&G deal came 28 years after the Duchess complained about the company's 'very sexist' publicity
4
P&G deal came 28 years after the Duchess complained about the company’s ‘very sexist’ advertisingCredit: Reuters

The Duchess is to blame for the constant attacks from Harry’s Royal Family as he says she helped him ‘break free’

LEAVE A REPLY

Please enter your comment!
Please enter your name here