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Soon McDonald’s customers will be able to choose between their Big Mac or chicken wrap based on nutritional value using the Nutri-Score system, after the burger giant said it would include that information on its website and its mobile phone application – before the steps to include it on ordering terminals in restaurants.
This decision comes three years after the launch of the Nutri-Score tool by Public Health France, and it is now commonly used by many brands.
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It provides at-a-glance information about the health and nutritional value of a food using color and alphabet code for foods, with green and A for foods deemed healthiest and red and E for the less healthy.
It works by assessing the extent to which the weight of the food consists of items that people are encouraged to eat more of, such as fiber, protein, fruits and vegetables, and those that should be eaten in moderation, such as as saturated fat, salt, sugar and anything very dense in energy (therefore high in calories).
The system has since been adopted in Belgium, Spain, Germany and the Netherlands and has been praised by the European Commission and the World Health Organization.
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“This is a further step in McDonald’s commitment to nutritional transparency, which began over 15 years ago,” the company said in a statement.
In recent months, in response to consumer pressure, the food giant has removed plastic straws and lids from its drinks, while plastic toys on its Happy Meal kids’ menus have been replaced. Its burgers now use Label Rouge flour and its muffins are now produced in France.